How to recruit top talent
People on the hunt for a job often complain how difficult it is to find the right fit—or any job at all, for that matter. Unfortunately, employers often have similar complaints when it comes to finding top talent (especially for jobs like web development and sales). Today’s recruiting market from college students and an experienced salesman is extremely competitive, and businesses need to think hard about how to attract these superstars to their company. Having similar trouble? If your company is struggling to fill vital roles, it might be time to rethink your hiring or recruiting strategies and incentives for prospective employees. Here are 5 strategies you can use to find top talent—and bring it onto your team.
Look Beyond Years of Experience
Experience is nice, but it isn’t everything. Obviously, new college grads aren’t brimming with experience—but they are usually brimming with enthusiasm, fresh ideas and relevant knowledge from their recent studies. With business and technology changing so quickly, a recent student can have the advantage of fresh knowledge and adaptability. Looking for candidates with high potential is more important than picking apart their employment history. You’ll be able to engage them with your vision and develop their skills to help your organization succeed.
When it comes to sales, it’s also important to avoid prioritizing years of experience. For candidates with sales experience, results matter much more than the dates on their resume. Because finding talented sales experts who can deliver results long-term can be difficult, the shortage can cause a competitive market, and companies need to have the right incentives to bring new talent on board.
Be Flexible on the Job Description
You may have a very specific idea of who you need to fill an available position, but if you meet someone who is a good cultural fit who lacks the qualifications for the job, don’t dismiss them right away. Could you use them in another role you’ll be recruiting for in the near future? Finding a cultural fit is almost as important as matching a candidate’s skills to the job, especially if there is a shortage in that position. So consider whether the job description could be changed to fit their skills and interests, or see if there’s another need they could fill.
Stay Engaged with the Hiring Process
Though your company might have grown to the point that senior-level team members don’t have to do the hiring, you probably still should be involved. Once a candidate passes initial screenings, it’s a good idea for upper management to engage in the process and get to know prospective employees. It will also allow you to get an idea of applicants’ emotional intelligence, an important factor in ongoing job performance.
Recruiting individuals from different backgrounds benefits everyone in your organization. Everyone has unique talents and perspectives to bring to the table, and it’s all too easy to create a one-note culture that will stagnate quickly and stall growth. Don’t just try to create a diverse workforce at your company—make it happen!
Reevaluate Your Culture & Add Perks
Do your employees want to come to work? If not, how can you create a culture of engaged, happy people? Don’t be afraid to make changes to put your employees first. An employee-focused culture will help attract top talent because the best candidates have many choices of where they can work. By doing this, you’ll need to edge out the competition. There are so many employee perk ideas that can add value to your offer. Think about integrating a health and wellness strategy in the workplace or give them the option to work remotely. Regardless, here are some of the most popular options:
- Comprehensive health insurance package (medical/dental/vision)
- Generous paid vacation, personal, sick time, and parental leave
- Performance bonuses
- 401(k) matching
- Remote work option
- Tuition reimbursement
- Classes and other employee development programs
- Schedule flexibility
- Gym memberships & wellness programs
- Transportation passes
- Stock options
- Free meals and snacks in the office
- Company outings/retreats
- Casual office environment
These programs vary in complexity and cost, so you’ll have to figure out what will be the best investment for your organization and your employees. Remember, staff perks can be expensive, but they can help attract top talent and keep your best employees happy!
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