Outsourcing is an option
Successfully growing a businesses is just the most amazing feeling. Achieving your vision, and enjoying the satisfaction of success, however you describe it, is superb motivation for continuing to work ever harder, and grow even more. Those of us who set themselves up for success deserve a pat on the back, on top of the intrinsic reward of ‘being the boss’.
Yet that continuing progress presents any business-owner with one of the most difficult decisions to make – balancing managing the business with the need to find time for the rest of your life. When 60 hour weeks become the norm; when your spouse and friends take second place to invoicing; when you realise that living your life becomes secondary to working in your business. The question of expanding your business and needing others to help is a hard one to answer. And the pain of taking someone else on can be too much to even consider for some.
Yet it is a necessary step to growing your business. Done well, it allows you time to work on rather than in your business. Some incredibly successful business people strongly recommend taking time out to plan your future success.
The question is how to find time, without the commitment of more people. The challenge for business leaders and managers is to manage growth well.
Outsourcing is one option. Once the preserve of major businesses, outsourcing is a great way to grow your business without the pain of employing people. Yet outsourcing carries its own risks as well as its rewards. Getting it right is key.
So, our top ten tips for growing into outsourcing, based on bitter experience in some instances, include:
- Knowing what you will outsource, and why. Essentially, it should be the stuff that can be done at a cheaper rate than your time – if you haven’t got someone else doing some of that stuff, then you’re doing it, and there will be experts who are less expensive – and more competent – than you, at that task
- Defining what you want doing. Specifically. Know exactly what you want doing, and define precisely the standards you expect. We recommend checking contracts, Terms of Business and Service Level Agreements to the nth degree, so there are no surprises.
- Be sure the provider knows your business sector, and/or your specific requirements. It’s your brand they’re risking, after all. Make sure they know your trade or industrial or service sector. Whilst some outsourcers argue they bring a different perspective, play it safe, and hire knowledge and expertise.
- Searching for a provider as they were a recruit. After all, you’re outsourcing a job which you would otherwise hire someone in to do. So get recommendations; and be whose recommendations you accept – there’s at least one business networking organisation positively requiring its members to refer business amongst themselves, almost regardless of whether they have direct experience of their standards. It’s your business, and you’re responsible for hiring. No-one else. Which links neatly with…
- Buying on quality. Not price. Easy to say, you might think. Yet consider the cost to your reputation or brand if you go for cheap and it goes wrong. One client lost a £1M contract because the CEO was underwhelmed with the quality of the presentation, although he was impressed with its content. His view was that if the vendor couldn’t match the quality of his company, then he wouldn’t risk his business…
- Agreeing it in writing. A verbal contract isn’t worth the paper it’s written on. Which is why you need to agree precisely what you want (1 and 2 above), exactly what you expect in terms of standard and price (5 above) so if there is a problem, you’re not caught. And include payment terms and reporting requirements, too – as we see next…
- Keeping an eye on quality! Like many relationships, things start well because people try hard; it’s later they take things for granted. Yet many businesses get this wrong – even ignoring it altogether. Try and get built-in compensation for poor performance – although you’re unlikely to get it!
- Knowing and agreeing processes. What are you expected to provide to make the relationship work? What are you expecting back, and when? What triggers are there; what notice do they need to provide you with the work you want back. The purpose of outsourcing is to get someone else to fit with your requirements. Not you with them…
- Ensuring the relationship includes on-going support. If the relationship works well, you may want more; and the converse is also true. Get them to tell you what you should expect
- Getting the benefit! Remember why you’re outsourcing some of your work: it allows you time to concentrate on other stuff. The things you get paid for. Your business. Your spouse or children. Whatever the reason for outsourcing, make sure you get the benefit.
Having someone else do some of your work is liberating, exciting – and scary. You can mitigate all of those worries by following the above advice. There’ll be other more sector-specific issues you’ll need to consider, too. And not every outsource requirements is the same. You may need legal input. You may not.
What you do need is to make sure you get it right. Else you could spend more time managing their output or your relationship to get the real value out of this structure for growth. We’re here to help, if you’d like someone to take you through the process, or support you in making choices, or simply to work with you to ensure your processes and management capability is enough to get real value.
Until next time.
OCCM – coaching, consulting and mentoring support for professional service firm leaders
This great article is one in a huge series which tackles the 6 Biggest Challenges Leaders face according to theCentre For Creative Leaderships Report published 2013 Don’t Miss Out! Sign up here to be notified of our subsequent issues and posts