Can we afford not to be giving back?
When someone asks if we can afford to be involved in our local community, I answer, “How can we afford not to?”
While part of every bank charter is to give a percentage back to the community in financial education and other services, we find that we receive a lot more through community involvement than we give. Giving back yields high returns in employee morale, employee education and brand reputation. It’s a win-win relationship between EnerBank and the community.
1. Improve Employee Morale
Community involvement improves company morale. We perform an employee engagement survey that measures how employees feel about the company’s ethics, diversity, leadership and internal alignment. Our results from these surveys in all of those areas are significantly above the average for a company our size. While community involvement is not the only factor involved in these measurements, we believe it is a huge factor in our success.
How do we get employees involved in the community? We provide corporate sponsored programs like Junior Achievement (JA) and the Volunteer Income Tax Assistance (VITA) program and offer them time off from work to participate. We also encourage employees to participate in charities of their choosing.
Employees increase their personal satisfaction of EnerBank because we not only help them be successful at their jobs, but we also support them in a cause that they love. This aligns them with the Bank’s goals, helps them bond with other Bank employees and makes them feel good about being a member of the EnerBank community.
2. Expand Employee Education
Community outreach makes better employees. Every company wants its employees to grow with the company and gain more experience. Community involvement programs help employees grow and perform better in their jobs. Those employees who participate in our JA or VITA programs receive great financial educations to help them, too. And, they also help people in the community. They gain a greater understanding of financial principles, and as a Bank, that’s exactly what we want.
3. Develop a Better Reputation
When your employees are active in the community, they can emulate a positive image for your brand. Your company has employees who are experts at accounting, marketing, sales, human resources and customer service, to name a few. What better way to help the community than to have them in the community helping others with their skills?
Employees at all levels of the company serve on boards or committees of numerous organizations, including our executives. This includes our partnering with or providing service hours for organizations like People Helping People, United Way, NeighborWorks Salt Lake, Utah Small Business Growth Initiative, First Step House, JA and the VITA programs, among others.
When you give back to the community, the rewards for your company and your employees far exceed the effort. We encourage companies and individuals to look for ways to give back to their communities. It will be worth it.
What are the benefits that you have received for you or your business? Let me know if the comments section below.