Do Startup Professionals need training courses?

Does a Startup Professional Need a Training Course - People Development Network
Does a Startup Professional Need a Training Course - People Development Network

What you need to be a startup professional

Startups are companies set up to test business models developed around new ideas. Building a startup is not easy at all. The popular view of a real entrepreneur is someone with a big vision, and an obstinate determination to reach his goals. Successful entrepreneurs have found that the extreme uncertainty of a new product or service usually requires many detailed courses to find a successful formula.

Entrepreneurial education used to be slow, but in the last 5/10 years surely has become more mainstream. Universities are offering entrepreneurs more tools than ever before, training companies are focusing on the startup model and a lot of online resources, such as e-learning have emerged.

Building a startup is not easy at all. Maybe you’ve got the best intentions, but don’t know where to begin. If you think your knowledge about those topics is not enough, it’s time to consider the idea of attending a training course, which might help you starting your own business.

How does the effectiveness of online learning compare with that of face to face instruction?

Online training courses give employees the ability to access their lessons anywhere, anytime. This also gives them the opportunity to properly absorb information and skill sets before moving, when they feel ready, onto the next online training module. E-learning should make it simple and straightforward for the employees to expand their knowledge base and improve upon their skill sets.

Here’s a short list of online classes that every startup professional should take before running their own business to make sure it is going to be

  1. How to Build a Startup

Udacity’s course focuses on how to rapidly develop and test ideas by collecting big amounts of customer and marketplace feedback. Many startups usually
fail by not validating their ideas early on with real-life customers. In order to mitigate that, the course will teach students how to “get out of the
building” and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a
suitable business model.

  1. Developing Innovative Ideas for New Companies

Taught by James Green of the University of Maryland, this six-week course helps aspiring and active entrepreneurs in developing great ideas into great
companies. The focus is on learning two key skills: how to use a business model approach to analyse each part of a company and properly evaluate whether
there is any real demand for the product. Green also guides students through the initial steps of creating a business plan and raising the necessary
capital to launch.

  1. Competitive Strategy

Tobias Kretschmer of the Universität München explores how firms behave in situations where its actions affect a competitor’s profits or vice versa. By
analyzing how firms select strategies to gain the competitive advantage, the aim of the course is to get students to think about business strategy in a
more systematic way.

On the other hand, regular training courses offer a different approach, more personal and intimate, with a structured environment. Furthermore, for busy
professionals, time management is often the biggest challenge in their professional development plan. Since the traditional classroom setting provides a
schedule, it’s easier for professionals to integrate the training course into the daily routine.

Regular training courses are trying to be more competitive, being very specific with short-term lessons. For example, the UK provider Activia Training, delivers different skills improvements,
from Software&IT to Soft Skills and Management Courses for startups professionals. These courses help entrepreneurs to achieve knowledge quickly on specific topics, in order to have a wide background before starting their business.

Ad example it might be useful to attend a course on “Developing Assertiveness in the Right Way”. Assertiveness is the quality of being self-assured and confident without being aggressive. Many of us have a real problem with having to tell other people we can’t do something, even if sometimes, saying no is absolutely necessary. This course covers the basics of assertiveness – what it is and the challenges people face when being assertive. You will learn techniques to make requests assertively and learn how to say ‘no’ in an appropriate manner to unreasonable demands. You will learn how to communicate in a confident and positive way, with a focus on developing a personal style that will benefit you, your colleagues and your organisation.

Entrepreneurs have started to attend training courses to achieve knowledge on how to identify and engage customers, market a product, and make a strengthen a business model. The way the training is conceived, planned and delivered keeping in mind the business needs and the requirements of the learners, is crucial to the success of any training program – online or offline. Hence, in a debate between advocates of the traditional format of learning and eLearning, there is no clear winner.

Marco Sacca

Marco Sacca

Marco is a digital marketing executive and freelance writer. At the moment he’s working with Activia Training, a training provider agency that focuses on delivering training in Software & IT, Management and Staff Development for entrepreneurs who are looking for improving their productivity or expanding their businesses.
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