Blog post images look good but could be problematical
After the initial shock, I was luckily able to locate the audit trail showing I had bought the copyright of the image. Thus preventing a possible legal process which would have been extremely costly.
The threat of legal action prompted me to immediately review our policy on images and to think about how we can pre-empt any claim for copyright infringement. We always asked for authors by virtue of uploading images to confirm they have the right to use them. However, we had not explicitly asked them to quote the source. We have had to take a hard line on ensuring we are allowed to publish such images, and so any images uploaded must show the source of the image, confirming the author has the right to publish the image along with the article. If the source and confirmation are not included, then we will use our own stock images to populate the articles.
How to Source Blog Post Images
Here are 4 recommended ways to get great blog post images for your articles. There may be many more and if you know of any, please do share with readers in the comments below.
1. Stock Image Subscription
You can subscribe to a paid-up stock image supplier. There are a number of these, and they can get expensive, but they are quick and usually have an image which fits the bill. The stockist we use most here at People Development Network is GraphicStock. While there are some limitations in their range, I can usually find something that represents an article. What’s really great about GraphicStock is the price. It’s only $99 for unlimited downloads for one year. Once you sign up to that price, they guarantee it forever.
If I really can’t find what I’m looking for with GraphicStock, I use Depositphotos. Depositphotos are much more expensive to buy unless you use images a lot. However, they are useful if you have a special project where beautiful images are an absolute must. Depositphotos used to operate a credit plan, which worked out around £1 – £2 per image for a bundle of around 20 images, but they don’t offer that now. However, when I contacted customer service about the hike in the price, they advised me to put my case and my budget and they would see what they could do. Always worth a shot!
2. Free images
There are a variety of platforms which offer free images. Sometimes the quality isn’t the best, but they can often provide a free and easy solution. Authors most frequently use Pixabay. This great post via inc.com by John Rampton lists no less than 20 free sites for blog post images.
3. Images with no usage restrictions
You just want to be able to use that image which is all around the news and you are writing directly about that particular subject. However, you have to be very careful you don’t breach copyright, even if the image seems to be all over the internet. The way around this is to google your subject (It might be a book, or film, or a famous person). When you have your results, click on images. When you are on the image results, then click on “Search Tools”. Under this heading you will see “Usage Rights”, click on this and then choose “Labelled for Reuse”, or another suitable heading, depending on your needs. Google will then show you which images you can safely use, as they are suitable to be reused.
4. Make your own
I love the idea of making my own, and some creative people just make gorgeous images by using a bit of imagination. I am just simply not great at it! You can make your own using a number of great applications. One of these is Canva, while there is a low-cost option, you can design your own image for no cost at all. The app I am using most at the moment is Ripl. Ripl is great to animate your words and can be used on the go as its an iPhone app.