Divining truth in the age of alternative facts

Divining Truth and facts - People Development Network
Divining Truth - People Development Network
William Matthies
William Matthies founded Coyote Insight in 2000 to help start-ups as well as established companies and brands plan for profitable growth. In 1986 he founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time he sold The Verity Group in 1997, the company employed 400+ people at its California and Costa Rica offices. Today he serves on corporate advisory boards lecturing frequently at industry events around the world on managing change, strategic planning, and customer relations. William's spare time is spent seeking out experiences that change his perspective, while at the same time having great fun. A few years ago, he visited Russia for a Mach 2.5 flight in a MiG 25 supersonic aircraft flying to 80,000 feet, the edge of space. Want details? Contact him, he'll be happy to tell you about it!
William Matthies

@CoyoteInsight

William Matthies is a planning consultant with specific experience in technology/consumer electronics.
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William Matthies

Divining facts.

The Merriam-Webster definition of divining is:

“The art or practice that seeks to foresee or foretell future events or discover hidden knowledge usually by the interpretation of omens or by the aid of supernatural powers.”

Divining? Who does that?

I wouldn’t expect there’d be much need for that in this day of instant knowledge compliments of Google search, which, to me, is a supernatural power.

Speaking of Google search here are a couple of interesting facts provided by Internet Live Stats.

40,000 search inquiries on Google every second, 3.5 billion each day, 16% to 20% of which have never been asked before.

Wouldn’t you think with all this knowledge available at a click we must be pretty smart?

Just a quick “Google” and all the facts we need will be before us.

Well, yes and no.

Here’s what you get if you Google “the doors” versus “doors“, the difference resulting from just three letters.

Significantly different, both technically correct, the “right” one depending on whether the “facts” you seek have to do with music or construction.

Everything old is new again

This isn’t an information age problem.

While obtaining facts is much easier and quicker than the days when finding information meant a trip to the library, there was then and still is today the need to decipher and apply what we learn.

If you don’t thoughtfully consider what you find in your Google searches Google won’t be much help to you.

And considered or not if you don’t act on what you find what was the point in the first place?

Search, learn, act!

There is a correct order for so much in life particularly for that on which you base your life plan.

(Think Ready, Aim, Fire which for some is often Ready, Fire, Aim)

When it comes to making critical life decisions make sure you have the correct facts, not just any “facts”.

Understand what they will mean to your decision process prior to acting on what you learn.

And this includes taking no action if that appears to be the best course of action based on what you learn.

You will be swept along by circumstances out of your control often enough.

Just don’t let it become the default occurrence because you didn’t take responsibility for your destiny.