For entrepreneurs, business ownership is the best feeling in the world. It’s amazing to build something from the ground up and to share it with the world. That sense of pride (nor the business itself) won’t last long, however, if no one knows that the company exists. Effective marketing is one of the most important ingredients for business success, and startups need to start investing in it from day one.
Fortunately, there are lots of ways for entrepreneurs to get the word out about their products and services these days. Read on to learn about the best effective marketing tips for startups—they’ll help you gain loyal followers as you launch your business.
Design a Strategic Plan
Marketing success isn’t just about your message—it’s about taking consistent action with specific business goals in mind. Before you begin to dabble in content marketing or social media platforms, you’ll want to design a strategic plan and figure out what you’re hoping to achieve with your marketing efforts. This will help keep you focused and on the path toward your goals.
Hire Effective Marketing and Social Media Support
If you’re reading this, then you’re probably not an expert in effective marketing. So consider finding someone who is to help! Sometimes, finding the right fit is the biggest challenge of all. Studies show that 95-percent of recently polled marketing executives express that finding skilled talent is a top concern. Take your time and look for an employee or freelancer who can take the lead on marketing.
Optimize Your Website and Content Strategy
There’s no point in sending customers to your website if it doesn’t pull them in. Optimize your website to drive traffic—and then make it easy to navigate and nice to look at. You should also think about how your content will help bring in new business—you’ll want to have a nice mix of different content types to engage potential customers.
Run Giveaways and Contests to Get People Engaged
Who doesn’t love prizes? If you’re having trouble engaging your audiences, a giveaway or contest could be a great way to liven up your Instagram and bring in some new subscribers to your newsletter.
Partner With Like-Minded Companies and People
It can be lonely being an entrepreneur, so get out there and network! Partner with other businesses for giveaways to tap into new audiences, design a joint product, or simply ask other like-minded people for their effective marketing tips for startups. You never know what you might learn!
Empower and Motivate Your Employees Daily With Organization Values
Transitioning from entrepreneur to leader can be difficult, but it’s important for every business owner to step up and provide inspiration for their team. It’s up to you to lead your organization toward success, and to do this you need to reinforce your organizational values daily with your team while empowering them to uphold those values.
Make Sure Your Brand Is Created With Quality
Marketing can only take you so far on its own. If your brand isn’t built on a foundation of quality, customers will figure it out pretty quickly. Make sure you’re proud of what you’re putting out into the world.
Be Data Driven From the Beginning and Have Data and Analytics Set Up
In this day and age, there’s just no excuse for ignoring all the valuable data out there. Have data and analytics set up from day one, and use it to build out your marketing strategies moving forward.
Be Dedicated to Long-Term Growth
Business success rarely happens overnight. Entrepreneurs have to be dedicated and in it for the long haul. Have a vision, hold onto that vision and re-create it in others.
Work With Top Talent
You’re probably not going to have the budget for a marketing team right away, but that doesn’t mean you can’t work with top talent. Freelancers and automation can help you get started as you grow your company and your budget.
Make Sure That Your Message Is Clear
Wishy-washy brands are the quickest to die out. Take some time to clarify your brand’s values and message, and make sure that message is clear in your marketing campaigns. This is the only way to create a strong customer base and loyal fans.
Be Seen and Heard As Much as Possible
Look at everything you do as an opportunity to tell people about your startup. Reach out to other companies with the same values, attend networking events, and use that elevator pitch as much as you can.
Understand the Power of Marketing
You can’t grow your business without leveraging the power of marketing. Business leaders are always looking for experts who can spread the word about their goods and services through a variety of channels. Start with a solid marketing plan and your company might grow faster than you’d hoped!
Andrew Deen has been a consultant for startups in almost every industry from retail to medical devices and everything in between. He is currently writing a book about scaling up business and his experience implementing lean methodology.