Your team can be your best brand ambassadors
Many companies invest heavily in marketing their business and implementing a dynamic customer care service, but what many business professionals often forget is that it’s their own employees that can make all difference. Your team can become brand ambassadors for your company. In this way, they can give your customers an insight into the way the business works and the philosophy of the business. But you have to have the right ethos and ethics in your company to achieve this.
Empowering your team and creating an environment where they are the best they can be in their role is essential. In return, they will sing your praises and become your most positive brand ambassadors without even realising it.
Positive brand ambassadors will ensure you have happy customers. So here are some ways you can invest your time in creating your most powerful marketing tool.
1. Educate & Invest
As a customer, there is simply nothing more frustrating than being spoken to by a representative who cannot answer your questions and queries. Your team should be a resource of all knowledge about the company, its competitors and the trends within the industry. If they’re unable to perform at the most basic level, the responsibility falls to you, as you’ve essentially failed your customers.
Invest in your team by dedicating training to them in a chosen area that they desire. Have they got a role that they would really like to take on? Or is there something they feel they would like to improve on? Ask them first and treat your team like the gold dust that they are.
If you feel confident, rather than outsource work such as social media management or content creation, educate your own team to do this rather than an outside agency. The costs of bespoke courses are considerably cheaper than the outsourcing cost. You will empower your team to want to stay with the company as they will feel accepted and inspired to do well.
2. Create a brilliant benefits package
Every job role has its benefits but you shouldn’t forget to create benefits for the team as a whole to encourage teamwork and a positive working environment. We all spend more time at work than we do at home, so it’s essential that your team are happy. Create benefits that will make your team brag about it to their friends. Whether it’s small perks like a chocolate egg at Easter or bigger benefits like days out paid for by the company. Give them a reason to boast about the business. In return, you’ll get a reputation as a great place to work.
3. Support Them Becoming Social
Get them involved in twitter. Encourage them to share fun and interact with customers in a purely professional manner. Showcasing the environment and the activities that your business promotes will market your business as people friendly and open to communication.
Set some rules of course. It can always go badly if the appropriate procedures aren’t put in place. Creating conversations and getting your team involved will make your company feel more like a community. It will encourage your customers to interact socially. In turn, they will be more inclined to contact you should they have any future issues.
As documented in this report by Forbes, thought leadership methods such as these will take your marketing to new levels as your employees will feel that they’re the best at what they do and be confident enough to lead the way as brand ambassadors.
As a freelance writer within the business and marketing sector, I’ve spent many years working alongside SME’s in an effort to grow and boost their business in the new digital age of marketing.