You are ready to nail that marketing job interview

You’re a marketer and a pretty good one at that.  You’ve gained the degree, building your knowledge base and have plenty of real-world experience with clients and crafting and communicating their offering to the world. You are ready to nail that marketing job interview

However, when it comes to selling yourself to a potential employer your pitch falls flat and you can find yourself tripping over your words and doing anything but communicating effectively and in a way that engages. So here we take a look at the ways in which you can ace your next interview and land that dream marketing job, even when pitted against what seems like a never-ending line of other marketing execs.

1. Get back to basics and think about your skillset

To get ahead on the marketing job interview, first and foremost it’s important to understand and appreciate the specific skills that a marketing agency is looking for. Specifically, these include:

    • Leadership
    • Creativity
    • Strategical thinking
    • Analytical abilities
    • Understanding of marketing concepts

However, it is vital that you consider how you can demonstrate these skills in a non-rehearsed way. Answering a question about what you can bring to the agency with a reeled off list of the above skills can sound as flat as it is obviously researched.

2. Practice the usual interview questions until you’re confident that you have plenty of materials to draw upon

The list below makes for pretty standard interview questions, so be sure to have run through these until you’re happy that you can answer in plenty of details. Whilst practising you should try to focus upon answers that are given on the fly and vary slightly each time. That way your answers won’t sound stilted or rehearsed. Here are some others too.

    • What salary range do you expect?
    • What achievement are you most proud of?
    • Talk to me about yourself.
    • What do you consider to be your biggest weakness?

–  What interests you about marketing?

    • How do you cope with work pressures?
    • What is your leadership style?
    • Tell me about a time that you worked well with a team.
    • Recount to me a story where you failed.
    • What do you consider important from a place of employment?
    • Tell me about a brand that you identify with and explain why theirs is a strong proposition.
    • Tell me about a website that you feel markets its goods or services well and tell me why you think this is.

3. Know what to expect and prepare for your Marketing Job Interview

When it comes to interviews, being prepared is three-quarters of the battle.  It’s important to prepare for the questions that go beyond the generic ones listed above.

According to a London marketing recruitment agency, generally, these can be categorised as follows:

    • Creative questions: Here’s a hole punch/Polly pocket/another inane object. How would you market it to the world? Or, your company’s product [mineral water] becomes suddenly outlawed: How could you re-use the plastic bottle?
    • Marketing questions: What is the difference between marketing and selling? Or, tell me about your own brand.
    • Business based questions: What decision would you make from these business-related sets of data? Or, identify a trend that is relevant from this series of data

4. Know the company and interviewers before you arrive

A golden rule of an interview, regardless of industry or position, is to know the company to which you’re applying. You should find out about their history, their structure and their target market and moreover, you should find out about who will be interviewing you and what roles they play within the company.

Think of a few solid reasons as to why this company appeals to you. You will be asked about why you find the position a suitable one.

5. Foster a conversation

The very best of interviews are actually less formal and more conversational. Key tips to move the interview into more of a conversational direction are:

    • Include your opinions and thoughts
    • Think of potential questions before you arrive (being sure to answer any question sufficiently before firing back a question)
    • Build a rapport (Think firm handshakes, smiles, personalised greetings and a little chit-chat before the interview commences)
    • Latch onto cues where a conversation could be fostered (such as the interviewer mentioning technological issues within the company)


Cormac Reynolds

I’m interested in marketing, food and also career development. You can get in contact with me @brightoncormac on twitter