Every marketing executive desires high rankings in SERPs for their websites to help drive traffic. However, finding the right combination of search engine optimization – SEO marketing tactics that guarantee a high ranking can be challenging even for the most seasoned digital marketer.
We often emphasize content and keywords. However, these alone cannot drive traffic unless they ride on other tactical web dynamics to gain traction for ranking. Do not walk the beaten path, try these 5 unusual SEO marketing tactics that work.
1. Links and anchor text
Link building is one of the crucial SEO marketing tactics for your page ranking if correctly done and utilized. Links help search engines to crawl your pages for content extraction that they will add to their indexes. This then means that if your content is rich with high-quality inbound links from authoritative external websites, you hit the roof in rankings and increase website traffic.
For those just joining in, treat links as your invitation card because search engines use these to discover new web pages. When optimizing your links for this purpose, pay special attention to how you design your domain-level and page-level link features as they affect the ranking criteria.
Links do not look nice in ordinary text and can take away the attraction element of your content if inserted all over the place. However, since you need to use them, there is a clever way of inserting them seamlessly into your text. You select words in your text that appropriately tie in with the content of the page you wish to link to. Then use them as anchors to hide the links.
The digital marketing experts there suggest that clicking on the anchor word automatically links to the destination page and helps navigate between pages. Common anchor text types include generic, branded, exact and partial match, related, and naked anchors. Understanding how to leverage these in your content will pay dividends in rankings, increased traffic, and conversions.
2. Heading tags
Heading tags are your front door on the internet and must clearly stand out with your address to direct your traffic. The heading tags are what search engines see to determine your content for indexing.
Title tags are also what your customers see when browsing and help them decide whether the content is relevant to them or not. Properly executed headings earn you the double advantage with higher ranking and traffic attraction for your website. Take a lot more time and thinking when creating headings for your web content – it pays.
A title tag is what features in the SERPs and used as heading for the snippet in search results while also helping search engine crawlers classify your content.
Using a strong and relevant keyword in your H1 tag to make it SEO friendly while also leading your readers with relevant hints. Match the H1 tag to probable user intent and align it with page title for consistency. It is good practice that your H1 tag is short and precise, styled differently from other headings, and is easily visible to users.
3. SEO plugins
To make your website friendly for search engine spiders to crawl easily, you may need to use SEO plugins to optimize site code and structure. Using an SEO plugin, you can easily reorganize and rewrite your search engine listing entries. You can set up a social network listing, optimize your links, and a host of many other tweaks to improve your website traffic.
As observed above, title tags, content headings (H1), and meta descriptions are very important to how your page is classified and ranked. An SEO plugin can help you revise this for better performance.
SEO plugins can also help you create a useful XML sitemap that lists all your content and that is easily readable by search engine crawlers. This helps you prioritize and update what is important on your website to boost your chances of better ranking.
Some plugins can also help you improve your website content using their writing assistant features formatted for SEO friendly content.
Optimize keywords and even search for those that are more relevant to the content. You should use an appropriate keyword planning plugin for better results. You can use select plugins in myriad ways to optimize your website as one of your key SEO marketing tactics to generate leads and drive sales.
4. SEO landing page
The landing page is the most powerful tool for lead generation and conversion your business will ever need. That is, if you remembered to prime it for search engine spiders and, at the same time, for readers with a specific intent to convert.
Your landing page must carry all the elements that drive search engine optimization to gain valuable traffic without losing focus of the reader, who is the prime target for your marketing effort. If you succeed in balancing these two values, you are off to a great start and a favourable ROI.
The above scenario presents three options, a conversion-focused landing page that may not rank high, an SEO-focused landing page, and a combination of both. Conversion-focused pages are simple, low cost, and good for increasing Google Ads campaign conversion rates but fail in attracting organic traffic.
If, on the other hand, your primary focus is on top SERP ranking for brand visibility, you may consider SEO-optimized landing pages. You can also have the two types published and each fine-tuned for its original purpose and get them to support each other.
This strategy allows you to leverage the SEO generated traffic towards the conversion-oriented page and still have a win-win situation.
5. Use internal links to support underperforming pages
You cannot achieve top ranking in SERPs for all your pages. Some, if not most, may drag at the bottom in obscurity even though they carry plenty of useful information. There is a tactic you can use to lift them back to SERP’s number one page, albeit indirectly.
A smart approach to using internal links on your high-ranking pages will get readers navigating back to the bottom-ranked ones. This is a smart way of navigating your readers around your website in a continuous flow of internally generated authority.
It also means engagement time for readers and the number of clicks rises exponentially. Overall this is a good thing for your marketing effort.
Internal links are good for your website structure and hierarchy. They help to spread ranking energy across your entire content. The links increase page views, improve PageRank through crawl efficiency and indexing. They can boost user experience through extended information and variety.
Using earlier content to back up recent posting lends authority and credibility to earn your trust from readers. Marketers can use internal links when promoting new products to mention related products in previous postings.
It is all about your brand visibility. Use every means to increase the chances of your marketing effort to bear fruit. Try to optimize your website. You can use background understanding of the multiple criteria of search engines’ ranking algorithms. Conceptualize your business needs and adopt matching SEO tactics that are simple and actionable. SEO is only part of the story and that all else depends on the quality of your online marketing strategy.