Amazon is one of the largest companies in the world, and certainly the biggest online store of them all. If you are running any kind of business, there are numerous ways in which you can benefit from relying on Amazon, from setting up your own store on the platform to adopting some of its tools and methods to obtain more customers. In fact, the majority of all customers everywhere begin their shopping on Amazon, 55% of them to be exact. However, Amazon is not only used for shopping. Here are some strategies for your business based on Amazon.
Today’s customers also use it to compare and check prices, and as much as 72% of them use Amazon to discover new products. This means that you can leverage the power of Amazon to promote your own products, even if you don’t have a website, blog, or an online store. But, even if you do, you can still benefit from featuring your products and your brand there. With that in mind, let’s take a look at 10 highly profitable Amazon strategies for your business which can help you grow your business, as well as your revenue.
1. Choose the Right Niche
Regardless of how great your products are, they need to appeal to a large number of people if you are interested in shifting a lot of units. One of the strategies for your business is to keep your finger on the pulse of your target audience and learn what it is that they want to purchase. You can do this by building customer personas, as well as by being present on social media, and keeping track of news and other sources of information. Now, while there are always some products that are part of a short-term fad that will help you make a fast buck, you’re going to want to focus on those products which are perennial favourites.
For example, items like fidget spinners or chokers are items that are insanely huge for a few weeks or months, and then completely outdated, no matter how many variations you come up with. But, if you take the time to look at Amazon’s bestsellers, you will realise that the most popular items, apart from books, are always products that have to do with weight loss, health, personal development, consumer electronics, and baby-related products, just to name a few.
2. Keep an Eye on Your Competitors
There are so many reasons why you should be doing this. First of all, if the niche is too crowded, you might be better off choosing a different one in which it would be easier to reach your target customers. Second, you need to know which methods they are using to market their products, as well as how they are pricing them. For instance, if you are offering products that are very similar, perhaps you can offer them at lower price, and then make up for it by selling more units. Finally, even if you are already ahead of your competition, you still need to be alert and make improvements, because they are not going to rest.
Getting into the minds of your customers on Amazon, unlike on some other platforms, is incredibly easy since they are very keen on leaving reviews after their purchases, both positive and negative ones. You can learn what they love about the products they have bought and what they hate about them, after which you can use that information to create a superior product that has all the pros and none of the cons offered by your competition.
3. Include Your Primary Keyword in the Product Title
SEO is usually associated with Google, but Amazon SEO is just as relevant on Amazon and should be one of the cornerstones of your marketing strategies for your business. Sure, advertising on Amazon has its purpose, but you should still make your listing and products more discoverable and search-friendly. One of the things that Amazon’s A9 algorithm looks at are keywords, and especially the primary keyword. For instance, if you are selling electric guitars, your products should have the keyword “electric guitar” in their title.
But, your product title should also feature other important info such as brand name, dimensions, colour, quantity, and model number (if applicable), as well as the name of the specific product. For example, if you are selling a Fender Stratocaster, then your product title should be something like “Fender Stratocaster Electric Guitar Cherry, Cherry Sunburst”. You will also notice that the first letter of every word inside the title is capitalized, apart from prepositions and conjunctions. Also, try and keep your title between 50 and 80 characters.
4. High-Quality Photos Are a Must
This one is pretty obvious. Since Amazon is an online store, the only way in which your customers can check out a product they want to buy is by viewing the product images. Make sure that the product photographs are at least 1000 pixels in width/height, so that they look clear and detailed when zoomed in. The product itself should be in focus, well-lit, and set against a plain white background. Also, try and refrain from using any kind of filters, since these can make the colours look different, and you want to make your products look as realistic as possible.
One thing you should never do is include an illustration of your products since your potential customer won’t be buying a sketch or a drawing, but an actual physical item. Also, make sure that the photos don’t feature any additional items, unless they are being sold as a bundle or set (for example, guitar + amp, or microphone + cable, and so on). Finally, use standard image file formats such as JPEG, TIFF, GIF, and PNG, so that they are displayed properly on any device, from smartphone to desktop.
5. Concise but Informative List of Key Features
Provided that your customers get past the product title and images, they will land on the list of product’s most important features. While you should definitely include crucial technical specs in there, the best Amazon sellers use this list of bullet points to further promote their products. For instance, in addition to benefits and characteristics, they will address the most common question related to that type of product, as well as clear any misconceptions.
So, instead of simply writing a few words per bullet, write an entire paragraph that contains all the relevant information, but which also promotes the product. In other words, you should be treating the list of bullets as it is your marketing copy. On the other hand, try and avoid filler content, such as stating the stuff that is already obvious if you look at the product images. As we have pointed out before, you should take a look at the reviews and include the customers’ pain points in your list of features.
6. Put Together a Killer Product Description
If a potential customer has made it all the down to the product descriptions, that is a clear indicator they are interested in your product and on the verge of making a purchase. How can you be sure that’s the case? Well, they had to scroll down the page and past the sponsored posts and ads, which is a clear indicator that they want to know more about the product. You should put together a product description section so that it expands on your list of bullet points, but also includes some lesser-known details about your product, preferably some unique feature or characteristic.
In terms of formatting and layout, you can and should include additional product images, as well as break long chunks of text. You can do this relatively easily, since Amazon allows you to make use of basic HTML, and that includes adding page breaks, as well as bold and italics fonts. Basically, you should treat this as a short blog post and make it as scannable as possible.
7. Offer a Competitive Price
Needless to say, if you price your product too high, you will have a hard time selling it, especially if your competitors are offering similar items at a lower price. Also, since we have mentioned that Amazon has its own SEO algorithms, you should know that pricing is one of the ranking factors. Of course, setting the price too low might help you attract more customers, but if you are not earning anything, what’s the point then? The key is to get it just right, so that the customers choose your product over someone else’s, but not so low that you only end breaking even.
Here we come back to the product description and bullet points. Your price doesn’t have to be lower to make your product stand out, since people will be willing to pay the same or larger amount for a product that offers an additional feature that matters to them or which has more positive user reviews.
8. Answer Customer Questions
Another key metric that the A9 algorithm looks at when ranking product listing is the section containing all the answered questions. Although Amazon has been pretty tight-lipped about what exactly they look at inside this section, they do look at the data and information written by the seller. Furthermore, the Q & A section is positioned close to the top of the product page, which only adds to its importance. Simply put, those product pages which answer more questions tend to rank higher than those that rarely do. This must be included as one of the strategies for your business.
Of course, this is hardly a rule, because if you have provided a detailed product description, as well as an informative list of features, potential customers will know everything they need to know about your product right away, and won’t have to ask as many questions. There is also something to be said about making a more personal relationship with your customers, which is why answering their queries should be at the top of your list on Amazon. This will also help score more positive reviews, since satisfied customers will appreciate the extra effort, and will be more willing to put in a good word about your product.
9. Use Social Media
Even though you are selling your product through Amazon, you can still make use of social media platforms, as they provide you with yet another way of showcasing and promoting your products. For instance, you can use platforms such as Instagram or Facebook to post important updates about your products, as well as sales, discounts, and giveaways. You can also take advantage of paid ads, and in case of Instagram, you can post short videos which display your products in more detail, and even encourage your customer to create their own videos using your product.
In case your customers have found you on Amazon first, you can share links to your social media account on your Amazon brand page, as well as your product pages, in order to build a larger following on social media. You can do the same if you have a blog, which will help you establish yourself as an authority in your niche.
10. Build a Website
It’s extremely common for Amazon sellers to sell their products out of Amazon as well, whether through other places like eBay, third-party websites, their own eCommerce store, or an actual physical store. It allows you to reach a wider customer base and boost your bottom line. Setting up your own website will allow you to assume a greater degree of control over how your products will be promoted, displayed, and sold. You can also build landing pages and make the most out of different promotions, sales, and limited-time offers you will organize for your customers.
Even if you don’t have much interest in promoting your products outside of Amazon, one of the strategies for your business is to have a stronger online presence, as well as an additional avenue through which you can promote your social media and expand your email list.
And there you have it, 10 useful strategies for your business you can use to become a highly profitable Amazon seller and grow your business. Start implementing them today. Good luck!
Image courtesy of depositphotos.com
Charlie Svensson is fast, engaging freelance writer, working for assignment writing service and blogs. Working part-time for the best essay writing service and best writing services online, Charlie’s favourite writing topics are education, social media, marketing, SEO, motivation blogging and self-growth.