Luciana discusses the tensions of having to inspire your team with conflicting demands. She makes the point that in order to be inspirational, you should not set out to be inspirational, but to walk the talk with a number of suggestions.
Luciana believes from overcoming adversity in her own life that ‘Success depends on our ability to reinvent ourselves within the context of those life changing moments’. Luciana has started up 3 companies and she extracts and shares that knowledge, experience and entrepreneurial perspective with clients who want to take back control of their businesses and grow into sustainable profitable companies. Luciana motivates business owners to overcome the dreaded ‘repetitive paralysis’ caused by ineffective behaviours and works on getting them back into the driver’s seat. She helps them clarify and understand all aspects of their business as it is today and what it needs in order to move forward successfully. Luciana is the author of the ‘Business Building Wizard’ a comprehensive course that takes the guess work out of how to go about setting up a successful business