Does Emotional Connection Help You Become A Better Manager?


How Managers can foster an emotional connection

Most entrepreneurs would claim that they’re in the business of creating relationships with their customers. And they’re quite right when they say this. But do they do the same with their employees?

Your biggest asset

Your team are your biggest and most important asset. They can make or break your businesses. They can certainly help you to build a more profitable business. So, how much time do you spend in connecting with them? Do you really know who they are and what makes them tick?

But I pay them to do a job…

You’d be right if you made this claim. However, as a leader you have a responsibility to get the best out of your team. Your role is to serve your people so you can help them achieve their potential. This isn’t accomplished by simply paying big salaries and bonuses – this helps but it isn’t the deciding factor!

We’re human

People need to feel they’re valued and loved. This means caring for them and making them feel wanted in the workplace. This certainly doesn’t mean pampering and drip-feeding them on a daily basis though! Set high standards and then do all you can to help your team achieve those standards. A personal connection with them will help you get the best out of them.

Most get it wrong

All too often it is said ‘treat people how you want to be treated’ – wrong! You have to treat people how they want to be treated. There’s a big a significant difference. We’re all individuals and we need to be treated individually.

Some people need an arm around their shoulder from time to time. Others need regular praise and encouragement. Some just need a push and nudge!

Your people will serve you better if you take the time to understanding how they’re wired. This means getting to know them personally and understanding their behaviours and traits. If you treat your people with care and affection then they’ll treat your customers in exactly the same way, it’s a win-win!

But how

Relationships and trust take time to develop. You want to ensure you’re investing that time in creating the right type of relationships. Connection helps create a strong bond. The way to connect with people is to emotionally tap into their sub-conscious. This can only be done if you empathise with them. Make an effort to understand their sense of purpose, their values and their feelings.

People never forget how you made them feel. In simple terms you can make them feel good or bad. A bad feeling results in bad behaviour, bad results and bad relationships. Good feelings lead to trust, comradery and respect. This leads to better results, bigger profits and a strong team culture.


Take a step back and think about how much time you’re investing in building relationships with your team. Do they feel like you’re a leader who they want t serve? Or do they just turn-up to work because they need their pay cheque at the end of each? Learn, listen and then lead – it may just change your business for the better.



Shaz Nawaz
The driving force behind aa Chartered accountants; Shahzad had two principle aims for the firm: to realise his dreams and aspirations for the future and to enable others to do the same. He is passionate about and completely committed to business growth, whether it’s his own or his clients. He lives and breathes the business principles he shares with his clients; well knowing they will unlock true potential and profitability. He is hugely experienced in both accountancy and advanced taxation practices and has been instrumental in improving the fortunes of many businesses. Shahzad is dedicated to changing lives, both those of his clients, colleagues, friends and family, but also those less fortunate than himself. As a company, he has been a supporter of the “Buy one Give one” charity and is personally involved in a local charity, transforming the educational aspirations of secondary school students. Outside his career, Shahzad is a committed family man with two young sons to keep him busy and is a keen follower of cricket and motorsport.
Shaz Nawaz
Shaz Nawaz
Shaz Nawaz

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