In today’s fast-paced, collaborative work environments, clear communication and shared expectations are essential. That’s where a Team Charter comes in. A Team Charter is a foundational document that outlines the team’s purpose, roles, goals, norms, and operating procedures. It’s a roadmap for success that can prevent misunderstandings, promote accountability, and foster unity.
What is a Team Charter?
It is a formal document developed in collaboration with all team members. A team charter defines the team’s mission, objectives, roles, responsibilities, values, and protocols for working together. It allows each member to work to their strengths. Think of it as a contract between the team and the organisation, but among the team members themselves.
It’s more than just paperwork. It fosters alignment, reduces ambiguity, and sets the tone for productive and respectful collaboration.
- Why does this team exist?
- What are we trying to achieve?
- How will we get there together?
- How will we work through challenges?
The Components of a Team Charter
1. Team Purpose or Mission
This is the “why” behind the team’s existence. It provides clarity and direction and connects the team’s efforts to the organisation’s broader goals.
Example: “Our mission is to streamline and improve internal communication systems to enhance cross-department collaboration.”
2. Goals and Objectives
Define what the team intends to achieve. Goals should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound.
Example: “Reduce internal email volume by 40% over the next 3 months through improved use of communication platforms.”
3. Roles and Responsibilities
Clarify who does what to reduce confusion and promote accountability.
Example: “Sarah will manage scheduling and project tracking. Jamal will oversee communication between our team and external stakeholders.”
4. Operating Norms or Ground Rules
Set expectations for meetings, communication, deadlines, and behaviour.
Example: “All team members will respond to internal communications within 24 hours.”
5. Values and Behaviours
Define team culture by articulating shared values and behaviours.
Example: “We value transparency and will share progress and challenges openly.”
6. Resources and Constraints
Outline available resources and any limitations the team should work within.
7. Sign-off and Commitment
Team members review and sign the charter to show their commitment.
8. Sets out Incentives and Rewards That are Meaningful
There will be times when you want to provide incentives and rewards beyond verbal encouragement. It’s imperative to include any incentives or rewards you might want to adopt within the team charter. If you reward your team with a night at the ballpark, that’s a great way to thank them for their hard work, as long as everybody is a baseball fan. On the other hand, catered lunches, time off, gift cards, and small cash bonuses work well in nearly every situation.
Why Team Charters Work
They are effective because they:
- Create clarity
- Build trust
- Encourage accountability
- Improve performance
Research by McDowell et al 2011 shows that teams using charters experience better collaboration and fewer conflicts.
How to Create a Team Charter
- Bring the Team Together: Start with a collaborative meeting.
- Define the Mission and Objectives: Let the team co-create their purpose.
- Clarify Roles: Align responsibilities based on strengths.
- Establish Norms: Set expectations for communication and behaviour.
- Document It: Create a shared, accessible version.
- Review and Sign: Formalize the commitment.
- Revisit Regularly: Keep it relevant as the team evolves.
Getting Buy-In
- Involve everyone early in the process
- Explain the benefits and purpose clearly
- Link the charter to the team and personal goals
- Keep it visible and referenced often
- Celebrate wins that align with the charter
NASA and the Challenger Disaster
One of the most cited real-world examples of what happens without a team charter comes from the NASA Challenger disaster. Investigations revealed that key teams lacked clear roles and communication norms, which led to critical oversights. This tragedy underscores the importance of shared understanding and accountability in high-stakes environments.
A Living Document
A Team Charter isn’t just a document—it’s a shared agreement that helps teams align, collaborate, and perform at their best. Investing time in a team charter can prevent countless misunderstandings and build a foundation for success.
Download our basic Team Charter Template to get you started.








