Much like virtual reality technologies, augmented reality apps are truly mesmerizing experiences. They keep users engaged and interested in whatever is in front of them. This is a great thing for marketing teams and creative directors who want to connect with their audience in a meaningful way. They can also immediately turn into a conversion.
AR apps are already such marvellous forms of technology. However, their full list of applications has yet to be discovered as it remains a fairly flexible technology that can fit the need.
AR could be used to change the environment on the fly. Also to strongly connect with a consumer who truly values technology. This is what makes AR tech such an interesting and exciting field to watch. More and more users begin to see that AR is for much more than games and entertainment.
The unbridled growth of the smartphone industry simultaneously grows the profile of AR technologies as most smartphones are capable of utilizing the technology today. What’s more, AR apps are incredibly engaging and exciting for users of all ages and have shown to increase engagement with your brand dramatically.
Augmented reality could help people work smarter
AR can help us see a bigger picture. While the marketing copy for augmented reality has been a little bit tone-deaf to the needs and desires of consumers, that doesn’t mean the technology should be put to rest. This trend still has a pulse because of its myriad applications.
Augmented reality isn’t simply a tech demo or a video game feature
Augmented reality can help surveyors properly assess construction projects with on-the-fly placement and measurement tools. It can be used for interior design, helping designers and consumers place furniture and test out designs without whipping out the measuring tape.
Augmented reality requires only a smartphone
Unlike virtual reality, augmented reality only requires a smartphone. In recent years, smartphones have become quite ubiquitous. Nearly all of us have access to some kind of portable smart device. As a result, the barrier to entry for consumers (and developers) is quite low.
All you need is an updated smartphone, some augmented reality apps, and a still-intact camera to begin experiencing augmented reality. This is why Pokémon GO became such a phenomenon. Everyone with a smartphone was able to play and enjoy the game without acquiring the required gaming accessories.
Augmented reality apps are immensely engaging and convenient
Like virtual reality, augmented reality is extremely immersive. Virtual reality completely transforms and transports one’s mental state. While valuable in many contexts, completely transporting oneself can be quite laborious and time-consuming.
Augmented reality apps are also exceptionally engaging without requiring a user to set up an environment, configure a helmet, and adjust their motion detection software. It simply layers itself on top of reality, allowing for maximum immersion with minimal set-up.
Augmented reality apps make some design problems easier to grapple with
User experience design has been a thorn in every software development firm since time immemorial. At the dawn of digital civilization, the user interface was incredibly clunky. User experience design was essentially non-existent.
Thankfully, the software has become easier to use; apps being designed with the user in mind is now the de-facto software engineering mantra. However, making a 2D screen interactive, intuitive, and easy-to-use can be quite hard. Ultimately software is an intangible mess. AR, however, allows users to explore 3D design.
A landmark technology
AR is a landmark technology that quite literally alters the world around the user to give them an experience that they won’t ever forget. However, technology has only scratched the surface of its true potential as its practical application in the real world far exceeds the possibilities of a singular industry.
AR has found its dominance in entertainment but it is the technology’s potential to change how people work that is exciting. AR would allow workers and owners to change whatever room they were in to their own private office away from home. Taking calls and scheduling meetings while watching the ticker display the latest in financial tomfoolery inside of a virtual office is all possible with AR.
However, the transformative nature of technology is how easy it is to access for most consumers. AR apps are largely accessible through smartphones which have now become the ubiquitous pseudonym for all forms of handheld electronics.
Romy Toma-Catauta works in the marketing field and is passionate about writing on web design, remote hiring, interior design, and psychology.