There is a well-known quote which states, “You never get a second chance to make a first impression.” While this quote is attributed to both Oscar Wilde and Will Rogers, the point is far less about who said it and more importantly about the message it conveys. A first good impression is only made once.

The American Psychological Association cites a 2009 study in Personality and Social Psychology Bulletin stating that “…factors ranging from clothing style to posture play a role in how impressions are formed.” The APA goes on to reference Social Influence, a journal which examined the impact that handshakes can have on a first impression, particularly in a professional setting.

In Malcolm Gladwell’s book Blink, Gladwell explores how some of the “best” choices we make are based on rapid and unconscious information processing, which often happens within the first moments of a new scenario.

For better or worse, there is a range of components that create a first impression. Before you start pacing around your living room, worrying about your forthcoming meeting, take a breath and read on. Covering everything from doing your research to gifting custom merchandise, we’ve compiled a few pointers on how your business can make a first good impression.

1. Research

Learn as much as you can about your prospective new partner, client, or customer. Entering a meeting or an interview “cold” is never a good idea. Warm yourself up by doing some research beforehand. Take advantage of the digital age and check out your prospect’s LinkedIn page, social media, reviews, content, and website. Do they have products in the physical world? Check them out first-hand and get a gauge on what it is they have to offer. How are they excelling? Do you see room for improvement? The more you understand who they are and the accomplishments they’ve achieved, the better. A strong sense of their voice, brand, goals, and challenges will go a long way. Being prepared shows that you care about your working relationship and that you are ready to hit the ground running.

2. Have an open mind and listen

Meeting with a new client is one of those times where it is best to drop our personal and professional stressors, biases, attitudes, or judgements at the door. Be accepting of what your client has to share and err on the side of patience if you see room for educating–that part may be best saved for a later meeting.

Keep your ears open and listen actively. Active or effective listening means letting distractions fall away and keeping focus. Rather than just hearing your new client’s words, active listening asks us as the listeners to understand and process the speaker’s message, emotion, and intention. Be prepared to communicate your interpretation of their shared thoughts and ideas. Having a willingness to offer initial feedback will help demonstrate how you can bring value to their organisation and meet their needs.

3. Keep it comfy and welcoming

Will your meeting take place in your office? Is your reception area tidy and welcoming? Now is the time to let your star receptionist shine. Be sure that your guests are greeted promptly, set up comfortably, and offered a beverage of choice. Remember that quality counts, and be prepared to serve a top-grade coffee, tea, or bottled water. Pro-tip: ask your client’s preferred beverage before the meeting and make a coffee shop run before they arrive. Don’t forget to time it properly so that hot beverages can be enjoyed while still hot.

4. Add a personalised touch

You can really wow your guests with custom products. This one will require a bit of prep work before the meeting. We encourage you to get creative with branded swag, such as tech gadgets, apparel, and accessories. Consider gifting or wearing these fun goodies while meeting with your prospective partners or clients.

Having custom-made accessories on the spot is a tangible way to show how you can make a difference in their organisation. Plus, walking away with a branded trinket can help to create a memorable impression. We suggest checking out The/Studio for customised merchandise.

5. Show your friendly side, bring a sense of humour

Most of us have experienced introductions, interviews, or first-time meetings that can feel stiff, stuffy, awkward, or boring. Showing a bit of your natural warmth can help break the ice. Before you head to the office, elevate your own mood. Treat yourself to a delicious breakfast drink and listen to your favourite music as you dress in clothing that makes you feel great—add some flair to your look with customised accessories like pins.

While meeting with your prospective partners, you don’t have to worry about putting on a faux performance, but you can relish in bringing your authentic personality to the room.

As you start to chit-chat, look for common ground to mention–something other than the weather. Maybe you’ve heard a cute joke recently, or you’ve made a funny observation about industry-related news that you can share. Encouraging a little chuckle can ease everyone’s nerves and help create an open and safe space for collaboration. Plus, having a sense of humour will probably stand out.

Trust, relax, and enjoy

As you know, many fruitful relationships begin with a positive first impression. You can set yourself up for a strong working rapport by doing your research, actively listening, and adding a personal touch.

In addition to the tips above, take a few minutes to review your own strengths, skills, and accomplishments. Remember that you bring value to the table. Take a breath, relax, and enjoy this first chapter of your bright journey ahead.