To make your marketing materials work more effectively, you need to utilise scale, design, and placement to your advantage. Large format printing works best when it’s planned with purpose, not just printed for size. Below are five clear ways to apply it effectively across different promotional settings.
Match Print Materials to the Display Environment
Business events and trade shows often demand different display needs compared to outdoor signage or shopfront promotions. Before printing anything, consider where you’ll display it.
If it’s outside, you’ll need something that can stand up to wind, rain or sun exposure. Vinyl, mesh, or weatherproof boards are good choices. Indoors, fabric and lightweight foam boards are easier to manage. They’re quicker to install and won’t strain your setup team.
Materials matter not just for looks but also for durability, transport, and how often you plan to reuse them.
Focus on Clear, Bold Visual Messaging
Business logo placement is one of the first things to get right when setting up any large promotional display. Ensure it’s prominent but not cluttered with excessive text surrounding it. People usually only have a few seconds to absorb what they see, so your design needs to hit the mark fast.
- Stick to one clear message.
- Use high-contrast colours and clean fonts that are easy to read from a distance.
- If it’s a moving crowd, e.g., at an expo or shopping centre, less really is more.
A bold headline, your logo, and a call to action go a long way.
Use Scalable, High-Quality Artwork
Poor image quality stands out for all the wrong reasons. If your design gets stretched and ends up looking blurry, it can make your brand seem unprofessional. Use vector files whenever possible so the design stays sharp, no matter how big it gets. Don’t forget the technical side either: add the right bleed, crop marks, and safe zones so nothing gets cut off.
If you’re working with a designer, ask them to supply formats like .AI, .EPS or .SVG. These are made for scale and print, giving you the best results when blown up for wider use.
Align Print Assets with Campaign Strategy
Your signage and visual displays should serve a purpose beyond looking good. Tie each printed piece to a specific goal, e.g., are you driving foot traffic, launching a new product, or building brand recognition? Knowing this helps you decide where to place it, what to highlight, and when to use it.
For example, place signs at eye level near busy walkways if the goal is foot traffic. If it is brand recognition, go bigger with static displays in high-traffic areas.
Don’t treat your signage as an afterthought! It should be built into the campaign from the start.
Plan for Reuse, Relocation or Updates
It’s a good idea to buy printed displays that are easy to move and change if you are in charge of more than one place or hold events more than once. Moving things like pull-up signs, A-frame inserts that can be switched out, and corflute boards that can be used more than once save money in the long run.
You don’t always have to reprint everything from scratch. Think about modular designs or generic branding with space for swappable sections. You won’t have to print the whole message again, so it stays fresh. It also makes it easier to rotate materials between branches or reuse them for future promotions with only minor changes.
Get in touch with Snap for tailored print and design solutions that help bring your biggest marketing ideas to life.
