Using PESTLE the useful future planning tool
Most organisations when developing strategy will have a variation of the PESTLE model in place to enable them to “horizon scan”. This activity will inform their decision making for the future, or future planning. The plan is to take each aspect of PESTLE and look at the future through a particular lens. This helps to focus on each aspect and bring all elements to be considered in future plans to the fore.
PESTLE is an acronym
1. Political
Understanding the political landscape such as the direction of governmental policy, including monetary, employment or environmental laws and regulations is essential. This might include wider political issues, either continental or global.
2. Economic
Taking into account the economic situation and forecasts are essential. Economic issues might impact on salary costs, taxation, lending and index linking.
3. Sociological
Understanding the demographics which impact you or your business. These could include issues like people working for longer, and changes in ways people live, for example, the housing shortage or advances in health care.
4. Technological
Understanding the possibilities from a technological point of view is essential to developing strategy. For example, younger people engage online in a completely different way to older people. You might need to adjust your plans to make sure your customer or employee engagement plans are in line with these changes. Technological advances like the “Internet of Things” will considerably change our paradigm on physical goods.
5. Legal
Legal issues can include employment or trading laws, or anything affecting legally how a company operates.
6. Environmental
This can include things like “Green issues”, or the tension between man-made products or supplies which can affect the environment.
These are the most common factors which will impact on businesses or organisations and inevitably need to be considered when developing future planning.
Part of the process of using PESTLE is to be able to identify appropriate authorities and research or other appropriate sources of information which will inform decision making. Analysing the information and aligning with the impacts on an organisation is vital.
The benefits of understanding and using PESTLE for leaders, managers, employees and even job candidates is enormous. The skill of horizon scanning can be a valuable one and while some people are naturally inclined to consider future planning and therefore PESTLE, for others it’s less of a preference and this is where the model can be particularly effective.
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