When you consider how crucial blogs are to achieving a successful content marketing strategy it can be hugely frustrating to find that traffic numbers are so low. A successful SEO setup is made up of several key components including the use of link building services and other lead-generation tactics, which help to get traffic to your blog.  If you are looking to make the most of your blog and want to fix your traffic problems here are some useful suggestions.

Are you doing your keyword research?

First and foremost, it is important to appreciate how critical it is to do your keyword research.

Keyword research is a fundamental component of the SEO process. You need to identify the most popular phrases and words that people are entering into search engines so that you base your blog around these keyword topics.

It’s a win-win situation when you use a relevant keyword throughout your blog, without overdoing it, which then becomes keyword stuffing and has an adverse impact on your SERP ranking.

When you use the right keywords in the most appropriate way you will rank higher on search engine results.

Is your title interesting enough?

It is a simple fact of the SEO world that if your blog titles aren’t interesting enough they simply won’t achieve the level of engagement or traffic that you are hoping for.

Work hard on creating a compelling title for your blog that catches the eye and invites the reader to continue.

Aim to stay under 65 characters as any longer tends to disengage readers. It is also worth remembering that any longer than 65 characters and the search engine will cut the rest of the title off.

If you can create a relevant and catchy title that is no longer than 65 characters it will help your blog rank higher.

Adapt your writing for the internet

You might have a lot of interesting things to say in your blog but if you take too long to say it you run the risk of turning readers off.

The internet is a space that encourages short and to-the-point posts. Ideally, your post should be somewhere between 500 and 2000 words maximum. You should also break up the content into short paragraphs.

If you get the content length, style, and format right for the internet it will make a big difference.

Take advantage of linking

Make no mistake, linking is one of the most powerful tools at your disposal when it comes to SEO and general site navigation.

When you link within your blog to either relevant pillar pages or alternative blogs it will help encourage readers to explore other areas of your site.

In addition, you should take advantage of backlinking. This is when an external source links back to your page. This helps build authority and drive more traffic to your site.

In basic terms, backlinks are viewed as a vote of confidence for your site. This helps to boost your SERP rankings.

If you follow these basic tactics you should be able to increase your visibility and get more traffic to your blog.