A solid business proposal is one of the best ways to attract new clients. An efficiently organized proposal will attract investors’ attention and make it easier for you to present your services to clients.

How we communicate business ideas today is very different from how we used to do it in the past. For example, PowerPoint presentations are outdated and no longer pique the interest of business owners. With a business proposal, your services will be outlined, and you will have the chance to offer creative solutions to your clients’ problems.

Learn a few essential steps if you’re wondering how to make your business proposal stand out.

The Proposal Cover

Your proposal cover is your first introduction to your business proposal. Please don’t take chances with it. Make a great first impression. The saying “less is more” is very trustworthy regarding your proposal cover. A simple, crisp, straightforward design can be just enough for a reader to open the document and find out what you offer them.

If you want a quality proposal, consider using a business proposal template to ensure a faster and flawless process. Include all pertinent information, including company name, logo, and contact information. Personalize the title page for each client if you are willing to go that extra mile. Your client will notice that your proposal isn’t generic and tailored to their needs.

These are the essential points that a proposal should cover:

  • Name of your company;
  • Contact information;
  • Your company’s logo;
  • Date when the proposal was submitted.

A Company Overview

A brief summary of your company and the services you offer will suffice for this section. If you want to captivate your client, consider including your previous clients and their testimonials.

However, if you do decide to include your previous clients, it’s best to mention that you will offer your new clients a unique experience.

Table of Contents

A table of contents is not necessary, but it will make your proposal more readable. Your clients will feel more comfortable reading your proposal and will be able to navigate it easily.

By including a table of contents, your clients will notice the extra care you took in crafting the proposal, which might lead to a greater chance of collaboration.

The Executive Summary

Your executive summary should focus on why you should be considered for the services and how your contribution can benefit your client’s business. You can cover many topics, from the challenges faced by companies in this field to unique ways you can help them overcome those obstacles.

The Proposal

You can grab your client’s attention by sharing your perspective on their problems in their respective industry and what you can do to help them. To make your proposal more captivating, you can prove to your client the problems you have solved for other clients in the past.

If they opt to use your services, you can provide them with predictions and statistics about the client’s future with you by their side. If you communicate your ideas properly and factually, clients will notice that you deeply understand their needs and wants.

Include A FAQ Page

It is recommended that you create a page dedicated to explaining your services. Consider the frequently asked questions and add them to your proposal. This will help your clients understand what you expect of them and will assist in their decision-making process.

The Budget

This page will allow you to provide your client with all the information regarding pricing and billing. Although you might feel it is too early to discuss money, it is always a good idea to be on board with your client.

If you have multiple pricing options, explain them clearly in your plan and the options available.

Final Thoughts

Writing a business proposal doesn’t have to be difficult. You can write captivating proposals with the help of a good template. Once you finish it, ask someone to check it and give you feedback so you can improve. If you’re still having trouble creating a successful business proposal, consider the steps we outlined in this article.