When you consider how crucial blogs are to achieving a successful content marketing strategy, it can be hugely frustrating to find that traffic numbers are so low. A successful SEO setup comprises several key components, including the use of link-building services and other lead-generation tactics, which help drive traffic to your blog. If you want to maximise your blog’s potential and address traffic issues, here are some valuable suggestions.
Are You Doing Your Keyword Research?
First and foremost, it is essential to recognise the importance of conducting thorough keyword research. This needs to be part of a broader strategy to create a valuable blog.
Keyword research is a fundamental component of the SEO process. You need to identify the most popular phrases and words that people are entering into search engines, so that you base your blog around these keyword topics. One way to expand your keyword capability is to invite guest posts. However, guest post topics must be aligned with your audience’s needs.
It’s a win-win situation when you use a relevant keyword throughout your blog, without overdoing it, which then becomes keyword stuffing and has an adverse impact on your SERP ranking.
When you use the right keywords in the most appropriate way, you will rank higher on search engine results.
Is Your Title Interesting Enough?
It is a simple fact of the SEO world that if your blog titles aren’t interesting enough, they won’t achieve the level of engagement or traffic that you are hoping for.
Work hard on creating a compelling title for your blog that catches the reader’s eye and invites them to continue.
Aim to stay under 65 characters, as anything longer tends to disengage readers. It is also worth remembering that any longer than 65 characters, the search engine will cut the rest of the title off.
If you can create a relevant and catchy title that is no longer than 65 characters, it will help your blog rank higher.
Adapt Your Writing For The Internet
You might have a lot of interesting things to say in your blog, but if you take too long to say it, you run the risk of turning readers off.
The internet is a space that encourages short and to-the-point posts. Ideally, your post should be somewhere between 500 and 2000 words maximum. You should also break up the content into short paragraphs.
If you get the content length, style, and format right for the internet, it will make a big difference.
Take Advantage Of Linkedin
Please make no mistake, linking is one of the most powerful tools at your disposal when it comes to SEO and general site navigation.
When you link within your blog to either relevant pillar pages or alternative blogs, it will help encourage readers to explore other areas of your site.
In addition, you should take advantage of backlinking. This is when an external source links back to your page. This helps build authority and drive more traffic to your site.
In basic terms, backlinks are viewed as a vote of confidence for your site. This helps to boost your SERP rankings.
If you follow these basic tactics, you should be able to increase your visibility and get more traffic to your blog.
