Often in life, we are confronted with making the best decisions for our business, our health, and our general daily activities. For each step we take, we usually have to make a decision, and often, this decision determines many things in our lives. Here, we look at the role of using comparison charts for your business.
Have you ever made a decision and figured you would have made a better choice if you had clear, concise details of the choices you made?
This is the same way your customers feel when confronted with choices to make about your products and services. Rather than have them guess which of your products and services meet their unique needs, presenting a good comparison chart is the way to go.
This information clarifies your message and provides your audience with the clarity they need to make informed purchase decisions.
If you’re wondering what a comparison chart is and how to create an effective one, you’re in the right place, as this article serves as the ultimate guide to creating great charts that work.
What Are Comparison Charts?
It is a visual representation of different concepts, entities, products, or services that can be compared to one another. It typically contains the features, benefits, pros, and cons of each concept to convey the differences and similarities between the ideas being compared.
Comparison charts have their history dated to the 18th century. Back then, they were often used to compare shore or coastal profiles. Now, they are used to compare more than that; you can use them to compare different concepts and entities. They are particularly effective when developing presentations.
Piktochart Comparison Chart Maker
Creating a good comparison chart is easy with the Piktochart Comparison Chart Maker. You only have to follow these five simple, straightforward steps.
Step 1: Collect your data
Start by knowing what you want to compare. What products or services would you like to compare? What are their features, dos and don’ts, and pros and cons? Document these factors, then move to the next step.
Step 2: Choose a template
The next step after collecting your data is to select the template that best suits your goals. Although you can start from a blank verse while using the Piktochart Comparison Chart Maker, choosing a template is usually a faster approach.
The templates are customizable, so you can easily adjust them to make them your own. The templates come in different types, ranging from reports to presentations, infographics templates, and more. You only have to pick from these options.
Step 3: Select your comparison charts
The next step is to include a comparison chart in your visual. You can do this by going to your design components and then selecting a comparison chart. Again, you can choose as many charts as possible to suit your needs.
Step 4: Customise your charts
After adding a comparison chart, the next step is to customise it to fit your goals. Here, you can add your brand’s fonts and colours, include images, and add graphs to pass your message across to your customers the way you want to.
Step 5: Share and download them
After customising your charts and making your edits, the next step is to share your charts. You can share your charts with your team for review, and you can download them as a JPG, PNG, or PDF. file.
How Do Comparison Charts Help Customers?
These charts offer a significant advantage for your business in numerous ways. Below are the unique ways they can benefit your business.
Informed purchase decisions
One of the primary benefits of using a comparison chart is to guide your customers to make a suitable choice that works best for them when patronising your business.
As a business owner, you likely have similar products that work differently or are designed for different purposes. Creating a comparison chart will enable you to clearly state the differences, helping your customers choose products that align with their needs.
For instance, as a skincare brand that sells different bathing products, using a comparison chart can help highlight the pros and cons of the bathing products you sell.
You will also be able to specify who can use a particular bathing product and who cannot, allowing your customers to choose the best bathing product for their specific skin type.
They are an effective way to inform your customers about your products and services before they make the purchase decision. It goes a long way in ensuring customers are satisfied with their purchases.
This is because, with comparison charts, your customers will select the right products and opt for the service that best suits them.
Eliminate customer confusion
A confused person never buys. If you leave your customers confused about your products or services, chances are they will not make a purchase.
When people are presented with numerous choices and offered little to no guidance to help them make the right decisions, they become overwhelmed and often avoid making a decision altogether.
Creating comparison charts is how you avoid confusing your customers about what they want to buy. They are explanatory and provide brief details to give your customers clarity so they can make their most suitable choice among several options.
Easy to understand
Comparison charts are seamless and straightforward to understand when you use efficient tools and their many templates.
They help you present the necessary information clearly and precisely, so that your customers can see their options and make their choices swiftly without having to conduct extensive research.
They are also a fun way to create content that sheds more light on your product, allowing your target audience to quickly digest it.
Benefits of Piktochart Comparison Chart Maker
The success of your comparison charts is highly determined by the tool you use. This is why you should opt for efficient software like Piktochart’s Comparison Chart Maker.
Piktochart Comparison Chart Maker enables you to give a compelling visual comparison of your products and services to your customers.
You can highlight the pros and cons of your products and services, showcase their key features, and outline the dos and don’ts associated with them. Discover the unique benefits of Piktochart’s Comparison Chart Maker that set it apart from its competitors.
Enables effective collaboration
Piktochart Comparison Chart Maker not only helps you create excellent comparison charts for your business, but you can collaborate effectively with it, too.
You can carry your team along while making a comparison chart with the Piktochart Comparison Chart Maker; all you need to do is invite your team.
You can share your charts with your team for comments and review, and you can also review your team’s charts. If you’re looking for an excellent chart maker with a good collaboration feature, Piktochart is the way to go.
Ability to customise
Piktochart Comparison Chart Maker helps your customers compare your products and services without losing touch with your brand.
You can include your logo, add your brand’s colours, fonts, and more, so your customers don’t lose connection with your brand’s identity. They can be adjusted to suit your brand’s goals when using them.
Helps create attractive comparison charts
Your information is never boring with the Piktochart Comparison Chart Maker. You can enhance your charts to impress your customers and keep them engaged as they compare the various products and services you offer.
The Chart Maker provides a collection of customizable templates, graphics, and other design components you can include.
This not only helps to attract your customers; it also ensures that your audience remains engaged with your message.
Able to repurpose them
You won’t always have to create them from scratch unless you want to. Piktochart Comparison Chart Maker enables you to repurpose a chart you’ve created in the past to meet your present needs.
You already have an organised folder of past projects; all you need to do is choose from your collection and tweak them to fit into your new goal. This helps you save time and effort whenever you want to create a chart.
Charts Are An Important Aspect Of Your Business
Comparison charts are an important aspect of your business. They help your customers make the best decisions, and they serve as an excellent way to convey your brand’s message to your audience and to collaborate effectively with your team.
However, to get the best results with them, you must use the right tool and follow the proper steps.
By following the guide in this article, you can be assured of creating a comparison chart that yields the best results for your business.
