Niche Markets: Don’t Find Them; Make Them
More fail than succeed, for a variety of reasons. Sometimes, the product is brought to the market too soon in its development stage. Other...
What Small Business Can Teach Big Business
Small businesses often look to their larger counterparts for both inspiration and education. Big businesses can be great examples of building a brand, hiring...
The Most Effective Leader Coaches Their Team
It has been argued that good leaders don’t just manage. They inspire, transform, think big, and show their people the respect they want to...
How To Successfully Launch A Marketing Campaign
Every business needs to launch a marketing campaign, at least, if it wants to grow it does. It need not be elaborate or expensive,...
How Women Mistreat Other Women At Work
Women need to celebrate each other March 8 is International Women’s Day. Here in my country, the United States, March is National Women’s History...
Women Must Treat Men As Equals Too
Women, we want to be treated as equals, don’t we? We’ve made great strides in the last decades in getting our spots in the...