Joran Hofman - Reditus B.V

Who Can I Help?

Hi, I’m Joran Hofman. I help the following people:

B2B SaaS Startup business owners
B2B SaaS Mid-size/Large enterprises
Growth marketers
Advertising Publishers
Marketing Agencies
CPA/Affiliate Marketers

When I worked at my previous company, I often received the question, “This is a great tool. Which tools should I use more?” This led me to start my company, which lists the best Sales and marketing tools and currently receives 30k+ organic visitors monthly.

To turn this into a revenue stream, I started applying to the partner/affiliate programs listed on the site. After a while, I realized that the current tools on the market are not doing what they should: helping the partner and SaaS partner build a revenue channel.

Overall, I love solving business challenges by using technology to create innovative solutions that lead to increased revenue opportunities! As I’ve grown from a salesperson to Head of CS and led a team of 25+, I’ll always make sure to keep the clients in mind, as in the end, that is why you are building something, right?

How can I help?

Bootstrapping: I have been bootstrapping my own SaaS for the last 1,5 years. I would lie if I told you I never thought about funding or quitting. Need some motivation or a mirror? Please send me a message.
Building a Team: I have built a CS team within Leadfeeder from 3 to 25 FTE, all using a data-driven approach. We were able to hit targets, change the structure, and create processes to avoid any micromanagement.
Customer Success: I joined a startup (Leadfeeder) with only 18 people and no CS department. 4.5 years later, I left the company as the Head of CS and managed 25 people within CS.
Remote Work: Over the last 5+ years, I have been working remotely, managing a team, and building my own startup—all with remote employees/colleagues. Want to know how to do this, the challenges, or the advantages? Just let me know.

Qualifications and experience

Sales Loves Marketing (Founder, October 2016 – present). Start using the right tools to reach your goals more easily and align your sales and marketing departments. Here are all the exciting tools ). for marketers and salespeople.
Reditus (Founder, April 2020 – present • getreditus.com). Helping B2B SaaS companies to grow by setting up a profitable new revenue channel: partner marketing.
Leadfeeder (Head of CS, May 2020 – February 2022)
- leadfeeder.com
- Leading the CS Team to achieve;
- Lower Net Churn
- Increasing Expansion Revenue
- Higher Customer Adoption
- Product development
- Goal = Overall growth of the company
Leadfeeder (Customer Success Lead, July 2019 – May 2020)
- - Leading the CSM’s worldwide
  - Implementing KPIs for individuals & team
  - Setting up processes & best practices
  - Implemented a new CS tool in 3 weeks and maintained it