When designing a business logo, you want to create something timeless. You want to create something that reflects your brand and the values that your company holds dear.
No matter how much effort you put into creating a logo design that will last for ages, you will need to tweak the logo now and then to keep up with the changes in design trends. This is something that we see with even some of the most well-known brands on the planet. The basic design of their logo may stay the same, but some of the minor characteristics change to reflect what modern sensibilities of local design.
Let’s take a look at some of the local trends for 2019 and see how they might impact your future logo design.
2019 Is the Year of Bright Colors
According to Voodoo Neon Signs – the Number #1 Neon Sign seller in the US – 2019 to 2029 (as predicted in many sci-fi thrillers) is the decade of bright colours and tight clothing. Think, Tron and Blade Runner if you want to validate this! “Everyone predicted bright colours and tight clothing – from books to movies!” says Christine from Voodoo. We think she’s right.
Vibrant combinations of eye-catching colours have been trending for the past few years, and it continues to be the trend into 2019. Bright colours are flexible and can be used with several brands. The nice thing about these colours is the way that they can influence the viewer’s emotions. Bright colors on their own are not enough to make a powerful logo, but when they are interlaced with traditional local design principles as well as some of the other trends we are going to discuss, they have their place.
Most logo designers are staying away from 3-D colourful logos. They are opting for flat logos. This is a trend that has become a bedrock principle of logo design. A flat, brightly coloured custom logo neon sign will still represent a company’s brand well if it must be reduced to black and white.
Geometric Logo Designs
Geometric logos have been a mainstay of local design. Logos are designed to be symbolic or to represent some characteristic of the business. In the world of geometry, shapes have meanings. For example, when a person sees a triangle, they think of strength. A circle could engender feelings of completeness and eternity. A square represents stability.
One of the reasons why geometric logos are so popular now is because geometric shapes can easily be used to represent a simplified version of a more complex figure. This is good in logo design because logos are small but need to be readily identifiable or read. Geometric logos can capture a brand’s essence in a way that can be more memorable than a complex design.
Minimalist Logo Designs Are Here to Stay
The year 2019 has seen and will continue to see the creation of minimalist logo designs. When you search for how to make a logo online, you are presented with several guides that teach minimalism.
The popularity of minimalist logos stems from an understanding of what a logo is designed to do. Logos should be memorable and simple. Think about the logos that you readily identify in your everyday life. It could be a simple swoosh or a bitten piece of fruit, yet it stays with you.
Companies want their logo to be recognized immediately, and they want people to be able to interpret the logo right away. An overly complicated logo does not achieve those goals. Minimalist local designs represent a leaning on the part of graphic designers toward restraint. It is a trend that leads toward a focus on simplicity and taking advantage of the elements that already exist, for example, in negative space. Doing this allows you to design a memorable and recognizable logo that conveys your brand in an uncluttered manner.
Creative Logotypes Creating Art with Words
Creative logotypes, while not new, have gained traction in recent years. A creative logotype uniquely and memorably spells out a company or brand’s name.
A notable subset involves using illustrations as letter substitutes. These illustrations not only evoke the letter they replace but also add significance to the overall logo design.
The Growing Popularity of Semi-Flat Logos
Consider enhancing your logo by imparting a three-dimensional feel. Many logos now seem to hover above the page. The appeal of semi-flat logos partly stems from their striking appearance online.
Designers achieve this pseudo-3-D effect by employing gradient colours, crafting shadows, and leveraging various angles. This trend, particularly prevalent in the tech sector, suggests modernity, relevance, and swift adaptability.
When crafting a lasting logo for your business, avoid mere fads. However, periodically reviewing your logo against current trends can be beneficial. After all, an outdated logo can negatively impact perceptions of your business.