A modern approach to reaching out to customers is to settle an email drip campaign. This is an email sequence delivered in the specified order and time. Each next message is sent depending on the users’ behaviour within the previous one, or triggers. Email drip campaigns assist marketers in several paces when:
- building a sales funnel
- scaling outreach
- doing lead generation.
Managing all these tasks manually is very time-consuming, hence not value-for-money. Luckily now there is plenty of really helpful mailing software on the market — both free and paid. Not only do these tools help to schedule the delivery of emails — they do sophisticated tasks, such as email validation or trigger campaigns launching. Add to that built-in content and contacts management tools, a smooth interface, and voila, you’ve got the email automation solution, the one you shall definitely start using right away.
How to pick an email marketing service to send drip emails
The campaign’s effectiveness depends on the software you’ve chosen to launch it. If you are in the search for a good email marketing app, do its overall quality assessment from two perspectives:
- whether its features correspond to your goals
- whether the tool has a user-friendly interface.
The best email marketing automation tools are marketer’s personal assistants as they help with a list of routine tasks, they:
- allow keeping recipients database
- do users segmentation
- allow you to check email address for validity
- track the effectiveness of email campaigns
- prevent emails from ending up in “Spam” folders or getting blacklisted.
Besides functional benefits, email services should be convenient to use. For example, if your major focus is on setting up trigger email campaigns, make sure the software of your choice has an intuitive graphical interface. Otherwise, you risk getting stuck in technical instructions or HTML coding.
It’s advisable that a service should have a drag-and-drop editor and easy-to-implement personalization features. For beginners or small companies that are not willing to invest a lot in email marketing, premade template options could also help a lot. Anyway, no matter what email marketing tool you choose, make sure to set a test campaign before launching the final copy.
5 Best Drip Email Marketing Software 2021
There are plenty of decent email automation tools you can try. We’ve compiled the list of TOP software that will offer you a compelling free trial.
Snov.io offers everything advanced drip campaign email services have excelled in:
- email building and personalization
- email tracking
- a reliable email finder
- an efficient email’ verification tool.
A cool thing about Snovio is that you can integrate it with other popular CRMs, such as HubSpot, Pipedrive, Salesforce and others. This email marketing tool assists in outreach automation as well as in lead generation tasks. Regarding the latter, one can be connected with Facebook Lead Ads and LinkedIn Lead Gen Forms through Zapier. After the setup, you can select triggers and actions, synchronize data, and have all lead gen activities in one place.
Apart from built-in tools, the user can install a GBlast extension from Chrome Web Store. It is useful for creating personalized email campaigns in Gmail. So even if you create bulk mailings, you’ll be able to set up variables. Hence, every recipient will get his or her unique copy based on the original template.
Finally, your devs may use Snov.io API to sync leads and manage prospects.
Pricing: Snov.io has a forever freemium to cater to your needs of testing its possibilities. As for paid plans, you can choose monthly or annual solutions. Monthly plans range between $39 and $578, while an annual subscription provides 2 months free.
Mailchimp is complete software for marketing automation. It has a broad range of tools: from the website builder and creative studio to CRM and content constructor. That makes it a strong platform for creating high-quality branded emails, especially for beginners. You can choose from pre‑designed templates and use a handy drag‑and‑drop builder.
Proficient marketers can use MailChimp’s customer journey tool and work with tabs-based analytics.
Online store owners can use the service’s API to automate transactional emails sending, for instance, purchase confirmation or notification on delivery.
Pricing: You can start with a free plan for up to 2000 contacts and a single audience included. Paid subscriptions range between $9.99 and $299 per month.
eSputnik offers a range of marketing tools for B2B companies. They include:
- email automation
- omnichannel newsletters
- marketing on mobile
- AI sales’ boosting.
“Abandoned browse” and “abandoned shopping cart” mailing setups are really big deals of the eSputnik software. So, online store owners will most likely appreciate these features.
Another useful feature this email drip campaign service offers is premade email sequences. And the cherry on the cake is a real-time users segmentation possibility based on their location, browsing, or shopping behaviour.
Pricing: You can choose to pay per email, which is 0.05 UAH and unlimited contacts, or buy a monthly subscription that ranges from 180 UAH to 12,000 UAH and more, depending on the number of contacts you manage.
Sendinblue offers email automation tools, a CRM, and even a landing page builder. Its major mailing features include personalization and AB testing. Transactional emails building and audience segmentation are available as well.
Pricing: You can send up to 300 emails per day for free. If you are interested in larger scales, there are Lite, Premium, and Enterprise packages. The cheapest option starts at $25 per month.
MailerLite will be the best match for e-commerce companies, as far as it allows integration with Shopify, WooCommerce, and MailerLite. This email marketing software allows easy sync mailing scenarios with customers’ buying behaviours. Another cool feature is the opportunity to create product email blocks right from the store.
This feature, together with the drag and drop builder, will be helpful when creating customized promo offers or sending newsletters.
Pricing: You can use limited email sending tools for free, however, an outreach scale shouldn’t prevail 12,000 emails in this case. Paid subscriptions vary between $10-$50 per month and some useful add-ons – at an extra price.
We’ve overviewed an overview of the best automation software to launch email drip campaigns. Although the program’s overall scope is usually similar, each has some distinctive features or targets a specific audience. The best way to choose is to try. Luckily, many email marketing services have free subscription options, even though with limited functionality.