Succeed with a passionate and strong vision that matches your beliefs and helps grow your business at the same time. Your vision represents the driving force and roadmap of what you want to achieve personally and professionally. If the destination isn’t clear, you wouldn’t know what action or strategy you should take to achieve your goals. 

A vision statement ensures you have a clear road ahead of you and guides you back on track to your own personal beliefs. 

What Is a Vision Statement?

A vision statement represents a personal mission that guides you in making the right decisions to achieve your long-term goals. Likewise, a company vision statement and core values dictate the company’s purpose, its focus on reaching the goal, and the atmosphere it would like to create for employees. 

What is an important factor for creating a vision statement? The whole purpose behind a vision statement focuses on what the future would look like. It represents the aspiration to become something beyond the present while adding purpose and shaping its existence. A vision statement allows you to take action to accomplish your goals and turn ideas into reality. 

Vision Statement Examples

Long-term visions can definitely turn into a successful reality. Below we have mentioned some of the most famous vision statements from successful businesses. 


“To be one of the world’s leading producers and providers of entertainment and information.”


“To help people throughout the world realize their full potential.”


 “To accelerate the world’s transition to sustainable energy.”


“Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”


“People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” 


“To bring inspiration and innovation to every athlete in the world.”


“To create a better everyday life for the many people.”


“To provide access to the world’s information in one click.”


“Helping content creators around the world to find a global audience.”


“A good and just world where people are not just fed but fulfilled.”

Take Action Based on a Strong Vision

Keep your business and life on track with a vision statement that pushes you every day towards your goal. Get the results that you strive for by taking action based on the strong vision you have created for your company. A vision statement represents an effective tool in building creativity and finding new ways to achieve measurable strides in your professional and personal life. 

How do you create a vision statement? Start with understanding, “What do you want?” A vision statement relates to a burning desire and your belief system. Visualize your life or business goals to make them as tangible as possible. Set goals with the SMART (Specific, Measurable, Achievable, Relevant, and Time-Based) technique. 

Always remember to keep your vision statement short and simple. Focus on keeping the clarity of your vision in order for it to relate to your employees and their life goals. We tend to lose sight of our vision when the company evolves, and at times we may want to change the vision statement. By revisiting your vision statement in intervals, you will know for sure if you have strayed or you continue to stay on track.


A vision statement helps you keep your dream alive. You will become aware of your own personal growth as the business grows. The vision statement proves as a representation and extension of your personal beliefs and core values in life. The more specific you remain about your vision in business, the easier you will find it in taking action towards achieving those goals.

  • About the Author
  • Latest Posts

Jonathan is a technocrat and an avid outdoor enthusiast. When he isn’t working to make the internet a better place, Jonathan can be found exploring the great outdoors and beautiful coastlines with his sidekick, Zen, a very energetic Weimaraner.