Succeed with a passionate and strong vision that matches your beliefs and helps grow your business simultaneously. Your vision represents the driving force and roadmap of what you want to achieve personally and professionally. If the destination isn’t clear, you won’t know what action or strategy you should take to achieve your goals.

A vision statement ensures a clear road ahead and guides you back to your personal beliefs.

What Is a Vision Statement?

A vision statement represents a personal mission that guides you in making the right decisions to achieve your long-term goals. Likewise, a company’s vision statement and core values dictate its purpose, focus on reaching the goal, and the atmosphere it would like to create for employees.

What is an essential factor for creating a vision statement? The whole purpose behind a vision statement is to focus on what the future will look like. It represents the aspiration to become something beyond the present while adding purpose and shaping its existence. A vision statement allows you to take action to accomplish your goals and turn ideas into reality.

Vision Statement Examples

Long-term visions can become successful realities. Below are some of the most famous vision statements from successful businesses.

Disney

“To be one of the world’s leading producers and providers of entertainment and information.”

Microsoft

“To help people throughout the world realize their full potential.”

Tesla

“To accelerate the world’s transition to sustainable energy.”

Amazon

“Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they want to buy online.”

Ford

“People working together as a lean, global enterprise to improve people’s lives through automotive and mobility leadership.”

Nike

“To bring inspiration and innovation to every athlete in the world.”

IKEA

“To create a better everyday life for the many people.”

Google

“To provide access to the world’s information in one click.”

Netflix

“Helping content creators around the world to find a global audience.”

Kellogg’s

“A good and just world where people are fed and fulfilled.”

Take Action Based on a Strong Vision

Keep your business and life on track with a vision statement that pushes you daily towards your goal. Get the results that you strive for by taking action based on the strong vision you have created for your company. A vision statement represents an effective tool for building creativity and finding new ways to achieve measurable strides in your professional and personal life.

How do you create a vision statement? Start with understanding, “What do you want?” A vision statement relates to a burning desire and your belief system. Visualize your life or business goals to make them as tangible as possible. Set goals with the SMART (Specific, Measurable, Achievable, Relevant, and Time-Based) technique.

Always remember to keep your vision statement short and simple. Focus on keeping your vision clear so that it relates to your employees and their life goals. We tend to lose sight of our vision when the company evolves, and we may sometimes want to change the vision statement. By revisiting your vision statement in intervals, you will know if you have strayed or continue to stay on track.

Conclusion

A vision statement helps you keep your dream alive. As the business grows, you will become aware of your personal growth. The vision statement represents and extends your personal beliefs and core values. The more specific you remain about your vision in business, the easier it will be to take action to achieve those goals.

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Jonathan is a technocrat and an avid outdoor enthusiast. When he isn’t working to make the internet a better place, Jonathan can be found exploring the great outdoors and beautiful coastlines with his sidekick, Zen, a very energetic Weimaraner.