Foggs Behaviour Model

Foggs Behaviour Model - People Development Network
Foggs Behaviour Model - People Development Network

What is Foggs Behaviour Model?

BJ Fogg is a behavioural Scientist at Stanford University.  He heads up the Stanford Behavioural Design Lab.  In 2007 he developed a behaviour Model he describes as the “B=MAP“.  Or in other words:

“Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment.”

A systematic approach

One of the reasons this model resonates with me is because Fogg contends his behaviour model is systematic.  When I was developing my business and re-learning how to do routine tasks, I struggled to find motivation.  It wasn’t until I decided to take a systematic approach to the routine, that my motivation and therefore my behaviour changed.  Not only did I become motivated, but I also improved my ability to systematically improve on routine processes.

Small Steps

For many years now I have studied how to make changes in my life.  When certain factors are in place then change can happen with little resistance.  Foggs behaviour Model is based on taking “baby steps” to build confidence.  Through my coaching practice, I have helped others to make changes.  The most successful are those who take small steps, to begin with.  They then build on those small steps, gaining confidence to take more adventurous steps.  BJ Fogg is currently hosting a personal email product around Tiny Steps


A cornerstone of Foggs Behaviour Model is around motivation.  There will be no change without motivation.  Finding one’s purpose, whether for a few months or for a lifetime is vital.  It does not matter that motivation does not always last.  As long as motivation provides the leverage to make that change.


Prompts in the Fogg Behaviour Model can be events or signs or situations which trigger a behaviour change.  In my own personal life, when I gave up smoking,, I experienced a prompt.  I remember reading a book which made me realise how much I detested the habit.  Within a month I had planned the systematic approach which would ensure I kicked the habit forever.

Making behavioural changes can be one of the most difficult challenges we face.  However, Foggs Behaviour Model sets out the necessary components which must be in place for change in behaviour to occur.

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Christina Lattimer
I help leaders develop self- mastery, helping them to become confident in their own inner guidance. I collaborate with leadership experts, managers and HR professionals to help them get their own message and unique services and products to a wide audience.
Christina Lattimer
- 2 years ago
Christina Lattimer
Christina Lattimer