Energise Your Team By Using Creative Business Terminology

Using creative business terminology can energise your team

My son had a bit of an “Aha moment” at the weekend.  He has been struggling with motivation, which isn’t uncommon for a 17-year-old with his life before him and a multitude of opportunities to choose from. We were sitting in the car and he was talking about going to University.  Of course, being practical I trotted out my singular mantra “Why go and get £36k + in debt if you don’t know what you want to do”.  Little did I realise my flippant and black and white logic was paralysing him from moving forward.  It also led to my pondering on how I energise the team using closed down or uninspiring language.

His “Aha moment” was when he realised that my tunnel vision type logic was flawed.  He figured out he could still plan to go to University. He could go on visits, work towards going to university etc. However, it didn’t mean by doing so, he had to close down his options to do something else.   He figured out that if he worked hard and got good results it would hold him in good stead either for University, a good job, or even to start up a business if he wanted to.

Truth dawns

After he realised this freedom, there was a definite spring in his step. This made me realise how inadvertently I had been shutting him down from keeping his options open.  Initially, I was mystified why it was such a big “Aha moment” for him.  It hit me like a big sledgehammer that I already assumed he was keeping his options open. But the language and way I expressed my concerns were demotivating him and preventing him from doing so.  I realised that I usually spoke to my people at work with a definite purpose to energise the team. I was sorely missing this skill at home.

The incident with my son, made me think about some of the common expressions and practices we use at work from a business perspective and how instead of being able to energise the team, or motivating them towards great business outcomes, they leave employees strapped into a culture of “business speak”, and “norms” of behaviour, leaving them feeling as if their hands are tied, or even worse maintaining a trance-like approach to these practices.   Of course, like the incident with my son, leaders often assume their people understand that they don’t literally mean what they say.  However, in my experience, that’s not always the case.

Here are some phrases and expressions for business practices which can close down thinking. Using these phrases can unhelpfully maintain the status quo.  With some imagination, the way these practices are expressed can help keep minds open and energise the team.

1. Holding a Performance Review/Appraisal

This much-maligned business practice has got such a poor reputation, with connotations of a mechanical approach to giving feedback that any business leader who really wants to energise the team must think again.  Even if the practice is good, the mere label performance appraisal or review simply dulls the brain.  Find an alternative way to express the one-to-one time a manager has with his team.  Make the process a continuous dialogue, and have milestones which enhance the way managers interact with their team.  Call them “Driving up performance” sessions” or “How you contribute” meetings”, or even just “One-to-one time”.  Of course, it doesn’t matter what you call the sessions if they are mechanical tick-box exercises. By naming these valuable times with employees something meaningful, it can help people see just how important they are, and help to energise the team.

2. Business Planning Cycle

This expression implies an especially tedious routine for people who simply hate planning.  For people who enjoy planning, it implies a systematic way of approaching the business, in a set formula which might bear no resemblance to the actual issues in hand.   Replacing the traditional business planning cycle with some inspirational language can transform the whole approach to business planning. It can completely energise the team in a different way.   Make the coming year a journey with a story attached to it.  Make it interesting, amusing and exciting.  Alternative ideas could be “Our Journey of Success For 20xx”. Or “Involving All for Success.”, Or even “Getting better and improving our offer.”    Storytelling can excite and catch the imagination of your people.

3. Achieving Results

I would love a £1 for every time I’ve heard an employee tell me the biggest problem with an organisation is their focus on results and targets to the exclusion of other things that matter in business.  Of course, businesses have to achieve results. But at this time when ethical and values-based leadership is becoming more essential, the goalposts have changed.  While any good business leader will, of course, understand their business is about a multitude of factors. They may be inadvertently stifling other successes because their language is all about “Achieving Results”.   Instead of simply focusing on results, focus on “Achieving Brilliant Outcomes”,  “Successful Impacts”, or even “Delivering on our customer promises”.  Find ways to celebrate success which harnesses the conceptual and emotional sides to your customers and people.

It’s time to become aware of our propensity to close down innovation, creativity, inclusion and participation, and think again.  Next time my son talks about his future, I would simply say “Just do your best, it will all become apparent, and keep your options open”.

Do you have any pet expressions you think close people down in the workplace?  Or have you or your organisation found inspirational alternatives to standard business-speak?