You can cultivate creative thinking in your team

Your employees are hard workers, and they do an amazing job (this is why you have hired them in the first place, right?). However, you realize that something is missing. Your company is a part of a highly-competitive industry, and hard work is not enough to climb a ladder to success. What you need is the ability to cultivate creative thinking.  Because creative marketing and creative thinking go hand in hand.

However, creative thinking isn’t something you can control. You cannot force anyone to be creative, just like you cannot force yourself to be creative. It simply doesn’t work if it doesn’t come naturally. Innovation laboratories, creative space, and art studios don’t work, too. Creative thinking requires space, not instruments. The main thing is to allow your employees to be individuals, not force them to.

Motivation can go a long way

They say, make money by doing something you are fond of, and you won’t have to work a single day in your life. That’s true, employees should have professional skills combined with an interest in their job. Provoking interest is a perfect way to boost their creativity and motivate them to come up with something unique and innovative. When bosses act like, “You must do it because I tell you to do it”, the creative juices of their employees won’t start flowing! Instead, smart bosses offer some challenges and tasks that make their employees want to deal with those tasks.

Freedom of choosing the way to do the job

When you say what to do, you don’t have to say how to do it. Employees have their own challenges, and they should know how to meet them. However, managers, bosses, and HR must explain the goals clearly because complete autonomy leads to chaos in the office. Always set the goals very clearly and allow your employees to choose the way to meet those goals. Give them the freedom to forge their own path. Your interference can ruin any sprout of creativeness.


The main resources we have are time and money. They can serve as additional motivation for creativity, but be sure to use them carefully. Short deadlines sometimes drive creative thinking, but only when they are burning. Some managers set false deadlines to motivate the employees, but this doesn’t work because false deadlines ruin trust, reduce any motivation and therefore – creativity. Some people need more time to come up with creative ideas. The idea generation process depends on personality and individual traits, therefore “low speed” is not that bad.

As for the financial resources, should also be allocated in the most appropriate way. We know that both money and time are limited resources but keeping them too tight will have a negative impact on creative thinking motivation. These resources can be used only as an addition to a broader strategy since money and time won’t boost creativity on their own.


As you know, the building of a team is important in every aspect. Creative thinking is no exception. Teams must consist of different people (with different skills and expertise level), who share the same goals, willingness to help each other, and respect every member of the team. Maybe it is true that homogeneous teams are a representation of harmony and peace, but they lack a diversity of perspectives. Also, when people on your team are like-minded, they’ll never change or try something new. As you can understand, this hurts creativity as well.

Hard work and experience lead companies to good results and creative thinking cause amazing results. So use these small tips, do your best to inspire your employees for creativity, and see your working days become brighter!

Image courtesy of Depositphotos

Veronica Hunt is a passionate blogger from Delaware City, DE. She’s obsessed with self-improvement and provides her audience with up-to-date info in the spheres of personal growth, motivation and productivity.