In May 2020, a prominent health advisor to the UK government stepped down, highlighting a critical lesson: our personal and professional lives are closely intertwined, and actions in one can significantly impact the other. This demonstrates that our personal actions often have deep professional consequences. Here we discuss the risks and remedies.
The End of a Clear Divide
Gone are the days when personal life impacted work only in minor, often humorous ways, such as turning up to work hungover or making a blunder at the office Christmas party. In the digital era, our personal lives are increasingly visible and can have a profound effect on our professional reputation. Platforms like Facebook, Twitter, and LinkedIn expose our personal opinions, hobbies, and even political views, blurring the lines between personal and professional identities.
The Challenge of Digital Footprints
This merging of personal and professional spheres is keenly felt by younger generations. A middle school student, for instance, shared her apprehension about posting a hobby video on YouTube, fearing it might unintentionally offend and harm her future academic and career opportunities. This anecdote reflects the growing awareness among young people of the long-term impact of their online activities.
The Interplay of Personal and Professional Selves
Our personal and professional selves are interdependent. While our professional roles provide the means for sustenance, our personal qualities – such as energy, skills, and interests – enhance our work. However, conflicts between these aspects can lead to negative professional repercussions.
Strategies for Harmonising Personal and Professional Identities Online
To protect your personal and professional reputation, consider these two principles and their associated actions:
- Unified Identity with Varied Expressions: Acknowledge that we are individuals with multiple facets. We bring our unique mix of energy, intellect, and experiences to all areas of our lives. However, the expression of these traits can differ. In a professional context, we might:
- Employ formal language.
- Adhere to a more formal dress code.
- Establish clear, objective expectations.
- Depend on structured organisational frameworks.
- Unique Purpose of Work Relationships: Recognise that professional relationships have a different purpose compared to personal ones, often driven by commercial or organisational objectives and involving an expectation of reciprocity, such as financial remuneration.
Practical Steps to Maintain a Balanced Online Presence
- Considered Social Media Usage: Exercise caution with your social media posts, ensuring they align with both your professional image and personal values.
- Professional Online Branding: Develop a professional online presence that reflects your career goals and achievements.
- Privacy Settings Management: Regularly review and adjust your privacy settings on social platforms to control who can view your personal information.
- Thoughtful Content Creation: When producing content, consider its potential long-term effects on your personal and professional life.
- Ongoing Self-Reflection: Continuously evaluate how your personal activities align with your professional objectives and responsibilities.
Navigating Personal and Professional Lives
In an age where personal and professional lives are increasingly interconnected, navigating this landscape with care is crucial. By understanding the relationship between our personal and professional selves and proactively managing our online presence, we can maintain a balance that supports both our career and personal life goals.
Top 5 actions to avoid your actions having professional consequences
1. Living your principles
If our life principles are common to our working and private lives, then not ‘living’ them through our words and deeds in our personal lives can undermine our professional reputation. I once declined to do business with a man who had boasted on the one hand of being honourable and on the other of cheating on his wife. He told me this during our very first conversation. I felt that if he did not honour personal commitments, he was less likely to honour professional commitments.
Be explicitly aware of the principles in your life through active reflection and live consistently with them. Ideally, align yourself with employers and clients whose principles reflect your own. It’s clear that not doing so can have negative professional consequences.
2. Always do what you said you would do
This applies to personal and working lives. As per the story above about the UK health advisor who resigned because of his actions, if you make a public statement, you really must ‘live’ that statement in your personal and professional actions.
Not doing so leads to understandable criticisms that:
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- You did not believe the advice you gave, which can suggest that your motivations were not sincere
- Your future advice cannot be trusted to be anything but self-serving
- You do not honour the expectations placed on you and the role you hold
Any of these criticisms will severely weaken your professional reputation!
3. Be aware of prevailing social norms
You do not have to share social norms, but you must be aware of them and be prepared to adjust accordingly. This is brought to life for many when they work in a new culture. Not understanding social norms such as how respect is exhibited can have an impact on your reputation for being someone with whom people can work.
I once accidentally attempted to eat something in daylight hours during Ramadan in a Muslim country – thankfully I was stopped by a colleague before I could offend. That personal action would have undermined my professional standing by (completely innocently and inadvertently) performing a socially unacceptable action in front of people I considered respected colleagues and dear friends; these were people I liked and who liked me and in no way would I have wanted to insult them or their home culture
4. Be aware of your social media profile
This is simply way too obvious to mention. BUT…! Judging by the number of stories I read about it, perhaps it’s not obvious at all. Be aware that your profile showing you as a committed ‘party animal’ is available for everyone to see. And I do mean everyone.
Last year, a young graduate famously lost her internship at the USA’s NASA. In her understandable excitement, she used an inappropriate word in a Tweet announcing her success at landing the internship. Someone she did not know responded with the single word ‘language’, by which he meant to advise her not to use such language as NASA would find it unprofessional. Unfortunately, her response to him was especially profane.
Even more, unfortunately, NASA saw the Twitter exchange and revoked her internship. It’s unclear whether the internship was subsequently reinstated (I hope so!) but at best she put herself in an unnecessary situation by her personal life actions.
The upside of social media presence is, of course, that there is potential for employers to know more about who they are employing. Cynical, but true.
The downside is that anything we do publicly, no matter how well-intentioned or innocent, is subject to public judgment.
5. Always assume criticism is professional, not personal – even if it’s not!
This advice is a little esoteric. If you are confident that your principles are robust, be brave, and be yourself. By doing so, you will be inclined to respond to the criticism from a professional perspective, not a personal one. And this is vitally important.
Develop a thick skin. Always assume that criticism is professional and not personal (even if that’s not true!) and take pride in acting in a way that you believe is correct and appropriate to fulfil the purpose of your work role.
Remember that being professional is not about being nice, it’s about ‘being the person you need to be’ to do your job. Always be objective, ethical and approachable but when you need to be nice, be nice; when you need to be tough, be tough.
Do be prepared for negativity and trolling. There will be people who will find any reason to criticise you for being the person you need to be in your work role. This might be because they sincerely disagree with you and your moral compass; or because they simply like trolling and you are their target.
If you have performed honourably, within ethical bounds and using the most appropriate means, then criticism can only ever be subjective and easily rebutted.
People Who Have Experienced Professional Consequences
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Committed to helping people find success and fulfilment in their working lives through Personal Professionalism.