How To Make An Effective HR Video

In this article, we look at how to make a compelling HR video. In the modern world, the costs of poor internal communications can be too high for any business of any scale:

• 35% – of disengagemployees’es’ salaries are wasted.
• Companies with disengaged employees have a turnover rate of 34%
• An average of 12% of working time is lost due to avoidable inefficiency

The statistics above lead us to find the most influential HR tool for internal communications. Chats are not well-structured, emails are a little old-fashioned, corporate events are engaging but limited in a pandemic, and videos are brief and to the point, connecting colleagues, sparking interest, and transferring the message’s a detailed seven-step guideline that will make your HR video marketing stand out:

Step 1. Who is an HR video made for?

An efficient HR video reaches its target audience with a clear message, tone of voice, and appealing characters. A target audience can be more diverse than it looks at first sight. Let us give a few examples. A general message such as Company Values should be addressed to all employees, an HR-Quiz about Inclusion and Diversity achievements can be made for the Board of Directors, upcoming innovations in a branch are suitable to direct to a team of a specific branch, and new sales targets to personnel of the Sales Department only. The main rule you should remember is to choose the correct target audience depending on your video marketing goals.

Step 2. How to shoot an HR video?

HR video, like any other marketing video, depends on two crucial parameters – time and budget. If the shooting of HR-video was preplanned in an annual marketing budget, then you are lucky to involve an external team of professionals who will come up with the script, mood board, graphics, and equipment. However, some tasks appear as Ad Hoc with limited time and budget, and a marketer has to choose free video editing software and create a masterpiece personally.

Step 3. What tasks does it resolve?

The answer is simple – ENGAGEMENT. Engaged employees are your biggest fans, and you must always keep your fans happy with relevant information, annual outstanding awards, leadership guidance, corporate training, new recruitment, and hiring opportunities that compare bottom-quartile engagement companies with top-quartile engagement companies. We will discover those top companies have 25 – 65% lower turnover, 48% fewer safety incidents, 10% higher customer metrics, 21% higher productivity, and 22% higher profitability. Consistent, likeable, and relevant video marketing can achieve all these indicators.

Step 4. What format to choose?

A corporate movie

is an ultimate guide to your workplace, one of the most effective HR-video tools to increase your company fanbase. The corporate film takes you smoothly from the history to the horizontal and vertical structure of the company to a CEO message of mission and company values.

Image corporate video

has a more specific goal to uplift brand reputation in the eyes of its crucial stakeholders and loyal employees. Nowadays, it is not enough to get a payroll on time; more people choose a company based on its culture and values. Employees tend to work more efficiently when they adore what they do. The easiest way to build a positive corporate image is to create a powerful video highlighting corporate culture, focusing on inclusion, diversity, and success stories of devoted employees, and, on a bigger scale, showing a corporate social impact.

Series

The HR department creates an endless series of recruitment ads, company HR policies, employees’ enrollment, how-to video guidelines, how to contact HR, how to organize your workplace, employee wellness initiatives, outstanding performance awards, free training courses, announcements, and events, etc.

Vlog

Imagine getting your one-month annual leave and coming back to work as a freshener. Tcompany’sy’s vlog will give you its latest updates, including the most significant changes that happened while you were enjoying your margarita.

Company tour

Most employees can estimate company size when they visit the email database to find someone from a division they barely know. By creating a detailed company video tour, you not only simplify the life of your own staff but can also use it for company presentations at numerous external presentations and exhibitions.

Recruitment ad

becomes a trendy HR marketing tool. Hiring qualified staff and conveying company values to a massive audience on all your social platforms will attract the best candidates and awareness of a company portfolio.

Step 5. How to create an HR video on a budget?

Define video goals, type of video, target audience, length, and tone of voice; all of it together will bring a winning video strategy. Write a script, create a mood board, and sign it off with key stakeholders. Find your spokesperson, lock the calendar with a brand face for shooting the video and the location. Prepare the equipment you are comfortable using – a drone, video camera, or newest smartphone is totally up to you. Make a couple of the same shots; later, while editing the video, you will see the details you can extract from each piece. Most importantly, choose your video editing software carefully.

Step 6. How to make HR videos more appealing

Don’t be afraid to mix and blend and experiment with colours, quality visual effects, and motion graphics. The latest trend is to use gamification in HR videos to keep them more entertaining to your target audience. Keep in mind the 3-10-30 rule during video editing. Use the first 3 seconds to capture the attention, the next 10 seconds to set audience expectations, and the final 30 seconds to convey the critical message.

Step 7. Conclusion with useful services

A brand is your DNA, your corporate culture, and YOU, so how do you present yourself positively? Yes, make an inspiring video. Creating your first vlog is easy with inclusive video editing software. You can easily find it by exploring the Movavi Blog. Get comfortable in your chair, turn on a video screen recorder and roll out your crucial message. Add more pictures and footage related to your topic; do not forget to spice it up with graphics. After a few attempts, your confidence will be boosted, and you will use your favourite video suite for hours. Video marketing is art!