The Role of Animated Videos in Employee Training and Onboarding Programs

There is a misconception that animated videos are only suitable for advertising on external resources and promoting your products on the market. In fact, animation has a huge range of possibilities and applications, one of which is successfully used by HR specialists.
Explainer is a relatively new format in the video world that has immediately become popular. HR specialists actively order them from the MezzoLab animated video production company. After all, videos that explain a product or the operating principle of an entire company are a powerful marketing tool and business owners value it for its many useful characteristics. What is an explainer? Why is it needed? What are the benefits for the company or product? How to use it in HR? In this article, we will answer all questions.
Explainer videos are a fairly popular marketing tool and explainers are valued for several characteristic features:
Explainers are content for the Internet, where they can be posted on any video hosting sites, websites, landing pages of company portals, or on social networks. It is not customary to post them on TV.
HR video solves various problems, including:
The effectiveness of a video depends on the task assigned to the production studio and the professionalism of its employees.
A video of this format is suitable in cases where you need:
These are just the most popular tasks for creating videos. An HR video can be in the form of an interview, a report, use a voice-over, or be an emotional production with actors.
There are many reasons. Let’s start with the fact that small animated videos can contain a huge amount of information, which is not always easy to explain in words to future and current employees. In the video, all this information is condensed and presented in the most simple, but vivid and memorable way. Thus, time is saved not only for employees but also for HR specialists.
Animated videos are great for training or retraining employees. Information presented in this way is absorbed faster and easier. It’s even more fun than sitting through regular lectures.
Another obvious benefit of creating animated recruiting videos is the ability to share your hiring video on social media. This method is fast, and convenient and creates a positive image of a company that is ready to invest in its employees.
Each such video is a unique “film” about your company, using your corporate identity and your goals. In it, you can simply talk about the history of the organization, its values, profitable promotions, corporate universities, the culture of employees, and so on. Such videos evoke an emotional response and, of course, build trust in the employer.
Save your time and effort with short but catchy animated videos.