Competition is good—it keeps businesses on their toes and prevents them from stagnating, but the phrase “one step ahead of the competition” can sometimes seem daunting. Getting stuck in a rut is easy, but you must look to the future and decide what steps to take to stay competitive. Are you not sure how to start? Here are some ideas for vaulting ahead and giving your business a competitive edge.
Make Diversity a Priority
Big tech companies like Google aren’t doing so well when hiring a diverse workforce—they overwhelmingly hire white male employees, and that’s to their detriment. It has been proven that a more diverse workforce has numerous benefits and fosters a happier workforce. Companies that focus on diversity tend to find and retain top talent more efficiently and see boosts in innovation and growth. Having a diverse culture gives companies a range of perspectives and insights that can open up new solutions and help cater to a larger market share.
Engage Your People
Engaged workers might sound like a far-off dream, but it doesn’t have to be. Sure, according to Gallup research, only 30% of employees in the US are engaged at work, but that doesn’t mean it’s impossible to get your team excited about what you’re doing in the office every day. Much like in school sports, an inspiring leader has considerable power to help boost productivity and job satisfaction.
Offering perks for employee wellness, investing in a healthy culture, encouraging work-life balance, and coaching managers to be inspirational leaders are all great ways to help engage your team and help them find satisfaction in your overall organizational goals and values. This is especially true for online businesses. Inveral shows that focusing on hiring A-players and compensating them for their value is one of the fastest methods to boost profits. The company specialises in business turnarounds and concentrates on engaging employees in the process. Happy, healthy employees will give your business the competitive edge it needs to succeed!
Add Value
What sets you apart from your competitors? A quality product or service isn’t enough. If you have trouble spotting what makes your business unique, then it might be time to add some value to what you offer. To continue your business’s growth, you need a Unique Selling Proposition (USP) to stay competitive. What value can you offer your customers that your competitors can’t? That’s what you need to figure out to get the edge.
Embrace Green Initiatives
“Greening” your business may seem so 2005. Still, it’s a step that accomplishes three goals: it generates goodwill among employees and customers, it can give you a competitive advantage, and it helps preserve the planet. You don’t have to make massive, sweeping changes, but it’s evident that businesses need to be a key part of the sustainability movement. Many corporations are taking significant steps, such as embracing closed-loop supply chains or ensuring their businesses operate in energy-efficient buildings. No matter what size business you run, there are changes you can make to become more sustainable, whether that means replacing old equipment with energy-efficient upgrades or working to use more sustainable supplies in the office. Consumers are willing to pay more for sustainable products, so don’t overlook sustainability as a potential competitive edge.
Try New Marketing Tactics
Marketing is a moving target, and your team needs to be creative and quick-thinking to catch the attention of potential customers. Don’t rely on stale content and old techniques that no longer work. Try a fresh new approach to marketing—leverage social media, create cutting-edge videos and interactive content, and, above all, be authentic with your audience. You don’t need to sell to everyone, just the people who will respond to your message and engage with your brand.
Be Open to Change
No matter what tactics you use to give your business a competitive edge this year, the most important tip to keep in mind is always to stay flexible and open to change. The market is changing rapidly, and businesses must be prepared to adapt and keep pace with these changes to remain competitive. If you can adjust while remaining true to your organisational values, then you’re well on your way to long-term success.
