The Power of Intrinsic Motivation According To Neuroscience

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ToggleMotivation drives human behaviour, influencing how individuals engage with tasks, pursue goals, and perform in various settings. There are two critical types of motivation: intrinsic and extrinsic motivation. Understanding the difference between these two, primarily through the lens of neuroscience, can help leaders cultivate a thriving workplace culture where employees are productive and deeply satisfied.
Intrinsic motivation refers to doing something for the sheer pleasure and satisfaction it brings. When intrinsically motivated individuals engage in tasks because they find them inherently interesting or enjoyable rather than for an external reward like money, praise, or recognition. For example, an employee might take on a project not because of a potential bonus but because they genuinely enjoy solving complex problems or the creative process.
Behaviour is thought to be motivated by either intrinsic or extrinsic factors or a combination of both. Intrinsic motivation is based on the psychological rewards one receives from doing the work. It’s the opposite of extrinsic motivation, based on rewards external to the work and controlled by other people or forces. So, let’s use baking a cake as an example. Intrinsically, you enjoy baking- how it makes you feel. Extrinsically, maybe someone is paying you to bake the cake.
In an ideal world, you get paid for doing what you love – a combination of intrinsic and extrinsic rewards. You love baking, so you own a bakeshop.
But sometimes, extrinsic rewards are the only focus. Extrinsic reward models in the business world developed when work was largely repetitive, workers stayed with the same employer for most of their lives, and the culture was hierarchical. Performance was based on attendance as much as the outcome. There were few intrinsic rewards in the work itself, and so extrinsic rewards were needed as motivation.
Extrinsic rewards are often rankings-based, comparing one employee’s performance to another’s. They are usually monetary – pay increases, bonuses, and shares. And money’s essential. People need to be paid fairly. However, when you factor in fair pay, motivation based on intrinsic rewards is more potent than extrinsic ones.
Today, there are few genuinely repetitive jobs. Even then, workers look for meaningful, autonomous, progressive, and challenging opportunities. According to the JobSage team, this is the right formula to strengthen the ties between the company and its employees. It is not the easiest thing to do but worth the effort.
The critical distinction between intrinsic and extrinsic motivation lies in where the source of motivation comes from.
While both forms of motivation can be effective in the short term, neuroscience suggests that intrinsic motivation leads to more sustainable, long-term engagement and success.
Neuroscientific research has shed light on how intrinsic motivation affects the brain. It has been shown that when people engage in intrinsically rewarding activities, the brain releases dopamine, a neurotransmitter associated with pleasure and satisfaction. Unlike extrinsic rewards, which can lead to short bursts of dopamine, intrinsically motivated activities create a more sustained and profound sense of fulfilment.
Moreover, intrinsic motivation activates the brain’s prefrontal cortex, the area responsible for higher-order thinking, problem-solving, and planning. This explains why intrinsically motivated individuals are often more creative, persistent, and focused. The inner drive creates a feedback loop in which the pleasure of the task reinforces continued engagement, even without external rewards.
In his influential book Drive: The Surprising Truth About What Motivates Us, Dan Pink emphasizes the power of intrinsic motivation over extrinsic rewards. He argues that traditional incentives such as money or rewards (extrinsic motivators) are less effective in driving performance, especially for creative and cognitive tasks. Instead, Pink identifies three key elements that fuel intrinsic motivation:
Pink explains that when people have the freedom to choose how they work (autonomy), the opportunity to improve (mastery) continuously, and a clear understanding of why their work matters (purpose), they are more likely to be intrinsically motivated, engaged, and productive.
His work is grounded in psychology and behavioural economics research, which shows that intrinsic motivation leads to better outcomes for tasks requiring creativity and problem-solving than traditional carrot-and-stick approaches.
Self-Determination Theory (SDT), developed by psychologists Edward Deci and Richard Ryan, complements Dan Pink’s views on intrinsic motivation by offering a detailed framework for understanding human motivation. SDT posits that individuals have three basic psychological needs that, when satisfied, foster intrinsic motivation: autonomy, competence, and relatedness. Autonomy refers to the need to feel in control of one’s actions and decisions. Competence is the desire to feel adequate and master new skills, while relatedness is the need to connect and engage meaningfully with others. Individuals are more likely to experience intrinsic motivation when these needs are met, leading to increased creativity, persistence, and overall well-being. SDT emphasizes that environments that nurture these core needs are crucial to fostering sustainable motivation and engagement. It is an essential theory for leaders looking to create a motivated and thriving workforce.
When employees are intrinsically motivated, the benefits for the individual and the organization are profound. Here are some of the key advantages:
Great leaders know that fostering intrinsic team motivation leads to better long-term performance. Here are some ways leaders can encourage and tap into that inner drive:
Beyond individual leadership practices, organizations can cultivate a culture that promotes intrinsic motivation across the workforce. Here’s how:
Intrinsic motivation is a powerful force that can transform not only individual performance but the overall success of an organization. Neuroscience shows us that when internal satisfaction rather than external rewards drive employees, their brains are more engaged, creative, and resilient. Leaders who cultivate this type of motivation within their teams unlock many benefits, from higher productivity to improved job satisfaction. By promoting autonomy, mastery, purpose, and a supportive work culture, organizations can build a foundation where intrinsic motivation thrives, leading to long-lasting success for employees and the company.