While most brokers provide services to retail traders, not as many provide services to institutional clients as do ADSS. Those that do provide institutional clients with the flexibility to execute and clear trades on their platform.

An institutional client is an entity that can invest a large amount of money in many financial instruments. This is done by accumulating funds from many investors. While there are many different types of institutional clients, what they have in common is that they are not individuals, but entities. They also manage assets according to the interests and goals of their clients. As a result of this complexity, they generally require a sophisticated team of portfolio managers to manage their funds and a better infrastructure to trade more quickly. Below, we take a look at ADSS, a GCC-based brokerage firm that provides services and solutions to institutional clients. You can also read a forex empire ADSS review here. 

ADSS overview

ADSS is an award-winning leading MENA brokerage that provides traders with the highest quality investment opportunities and the most rewarding trading experience – with multi-asset trading technology, a personalised view of the markets, access to liquidity and instruments, as well as support from their experienced team of financial specialists.

As one of the only brokerage firms headquartered in the GCC region, ADSS operates in the Middle East and the UK. This means the broker is regulated by the SCA in the UAE and the FCA in the UK. As a responsible broker, ADSS is committed to offering traders a highly competitive, transparent and fair trading environment. 

ADSS also prides itself on being a market leader in providing over-the-counter (OTC) products to institutional clients that deliver a wide range of trading solutions. These include retail brokers, banks, hedge funds, and asset managers. More specifically, the investment firm uses bank, non-bank, and multiple regional liquidity pools to deliver a unique trading experience. 

Multiple instruments

Institutional clients have the option of accessing deep levels of liquidity across multiple instruments that ADSS provides. This also allows institutional clients to better diversify their financial portfolios. These include: 

  • Spot forex – with over 65 currency pairs institutional clients can take advantage of
  • Precious metals – such as platinum, gold and silver
  • CFDs – such as indices, commodities, treasuries and over 1,000 single stocks

ADSS trading desk

ADSS provides a trading desk to institutional clients. This lets them access institutional-level customer support and transaction execution services, such as: 

Global liquidity network

With more than 30 sources of liquidity available through ADSS’ trading platform, institutional clients can optimise the value of their trades with low latency and high levels of flexibility. The global liquidity network includes PrimeXM, Gold-i, Lucera, Fastmatch, TraderTools, One-Zero, Currenex, and First Derivatives.  

Hosting and colocation

ADSS ensures they partner with the world’s leading providers of low latency infrastructure hubs to make sure they reach high standards and offer a quality service for clients all around the world. For instance, ADSS works with LD4 in London and NY4 in New York. They also provide full-feature low latency FIX API for pricing and trading together with 24/5 support from their team of financial experts.

Prime brokerage services

No matter how complex a client’s trading requirements are, ADSS is sure to offer a wide variety of prime brokerage services. By utilising state-of-the-art technology and the power of their global network of partners, ADSS helps deliver the following to institutional investors:

White labelling

ADSS’ white labelling solutions allow brokers to repackage services under their brand name. This means brokers and other institutional clients can use extensive back-office support alongside the tools they’ll need to monitor client trading. 


Institutional clients can access a deep multilayer liquidity pool via margin or give-up accounts through ADSS’ extensive section of market-leading Tier 1, and Tier 2 banks and non-bank market makers.

Margin solutions

ADSS provides a technological and advanced platform that helps brokers manage risk and make efficient use of capital using leverage. ADSS can also provide brokers with a Net Open Position (NOP) line specifically for trading on a case-by-case basis. 

White label solutions

Institutions generally are faced with rising bottom-line costs and increased regulatory pressure, as such, they generally have to dedicate more financial resources towards reporting and compliance requirements. Alongside doing this, they also have the continue to meet the growing expectations of modern-day investors for global market access through the implementation of cutting-edge technology.

Fortunately, for those looking to provide a market-leading, multi-asset trading platform with a fully integrated back-office management system, ADSS’ white label offerings are a great cost-effective solution. 

ADSS’ bespoke solutions can be tailored to meet any institution’s requirements and needs, and they provide fully customisable branding and a platform that is securely hosted within their infrastructure. Clients also gain access across multiple devices and have full access to client onboarding, administration and back-office applications. This allows institutional clients to monitor client trading and provide excellent back-office support, in addition to repackaging their services under their brand name. There is also market-leading order routing and execution, as well as customisable listings with more than 2,200 products available. 

Benefits to brokers and their clients

Many benefits come with working with ADSS. The first is that ADSS provides a highly intuitive and simple platform for retail investors. This platform can be customised to a user’s preferences, meaning they can simply focus on trading instead of finding where things are on the platform. There are also powerful integrations of account opening, customer funding, marketing and notification capabilities and research, all in a single trading application. Moreover, ADSS offers multi-language support, namely in Arabic, English, Chinese, Italian, and German, to name a few. This means traders whose first language is not English can still trade easily with the brokerage firm. ADSS’ trading platform can be accessed on smartphones, desktops and tablets, providing a seamless and smooth trading experience. 

Those looking to work with ADSS as an institutional client can do so by directly applying through the brokerage firm’s official website. The form requires clients to submit their name, email, phone number, and country of residence, as well as a message. One of ADSS’ staff members will then be in touch within 24 hours of receiving this query.