Attracting human capital to your business is essential if you want to compete against rival companies on the market. For those unsure what human capital is, it is defined as the skills, knowledge and experience that an individual brings to your organisation which later translates into profit. To use a basic example, fashion companies might vie over new talented designers to gain a competitive edge. Typically, human capital is acquired through the recruitment process. But how exactly does one ensure they are successful in hiring the right person? Well, we’re going to be answering this question in our article today, so keep reading to find out.

Job Criteria

The recruitment process is sometimes long and arduous as you struggle to find the perfect candidate. However, what can really help the process along is having an exact (rather than vague) idea of what you’re looking for. Make sure you understand the job position you’re offering inside and outside. Then from here set out a specific criterion that the candidates must meet to successfully qualify for the role. Not only will this help you to weed out unsuitable applicants but also solidify an image in your head of what you’re looking for. This helps you to know who to choose when you finally do find the perfect person.

Effective Advertising

When you’re hiring new employees, one of the most important things you need to do is effectively advertise your job position This is essential for attracting human capital to your business – similarly to how you would attract customers for financial capital. For starters, choose the right webpages to post your job advertisements onto, such as job sites designed for specialists in your field of work. Advertising internally is also a good option as current employees who are passionate about the work will want to move up the ranks.

Recruitment Agencies

If you’re still struggling to find the right candidate, then recruitment agencies are the way to go. Their job is to help companies in both the public and private sector find the perfect applicant. We recommend using recruitment agencies which specialise in your field. For example, the company is ideal for businesses who work in the Technology Sales, Software Sales and Consulting Sales markets and need someone for executive sales. They will do all the hard work for you, like advertising the job position and finding good applicants.

Thorough Interviews

The interview stage is the most important part of the recruitment process. This is where you finally get contact time with the candidate, so you need to ensure you’re asking the right questions. Have talking points to cover in the interview, such as highlights from their application and discussions about the key skills required for the position. You should also try to glean as much as you can about their character – do they seem highly motivated and genuinely passionate about working for you?

These are the main ways to ensure your recruitment process is a success. Follow our tips and you should attract human capital to your business.

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As an experienced business and finance writer I understand the corporate landscape and the driving forces behind it. Over the years I’ve shared my insight and knowledge with key industry publications and dedicated my time to showing how business leaders can make their organisations more effective.