Employee Engagement: Raising Brand Awareness

All businesses, especially new ones, should be trying to raise their brand awareness. You can make this happen by engaging your employees more in the efforts, so it’s a more hands-on approach. This article will explain how you can get your team involved in such things. 

Get Them Involved In The Planning Stage

First things first, you should engage your employees in your strategic plan. A large part of this includes you asking them to get involved with the planning process so that they have a say in the brand’s future.

This will help them feel more involved in the day-to-day running of the business, as well as help you get more ideas for the business that you hadn’t thought about. Even if they’re just in the room, at least they’re in the room where things happen.

Host Awareness Events Together

If you want more employee engagement regarding raising your brand awareness, then you should do all you can to get them involved with hosting events. Especially if you want your brand to grow in an organic way that is represented by the values of your business and its employees.

When you go to a specific location, such as a shopping mall, you may notice people representing a certain business attending. They may be talking about their business and advertising in some way, or more likely than not, you will see the employees giving out freebies and discount leaflets. They spread awareness of their brand by going public and giving everyone a taste of what their business is about. They do this in spaces where they know their target audience will be.

If you do decide to host an event of some kind like this, then you should ensure that you get as many employees involved as you can. You should encourage them to get involved even if they don’t seem up for it. That way, they will be able to lend their voice, and it may improve their confidence.

For your event to succeed, you should ensure that your brand is clearly displayed. It will do no good to have an event where potential customers leave without knowing who you are. Ensure you have your logo and business information plastered everywhere, including on your team’s uniforms. You can find cheap t-shirt printing from places such as Bolt Printing, which prints and ships bulk orders within 24 hours. High-quality custom t-shirts will help ensure that your event is noticed and, more importantly, that your brand is clear.

You will find that your employees will be more engaged in the business when they are clearly representing and standing for something. It’s also fun and adds to the event in its own small way.

Allow Them To Post On Social Media

If you don’t just want internal but external employee engagement, you may want to get them more involved in social media. You can do this in a few different ways, from asking employees to post more about your brand on their personal social media profiles to allow them to post on the company’s social media account.

With personal social media accounts, you could ask them to share content that relates to what they’re doing so that it’s more personal for them. This helps show their followers what they do and can help with employee engagement regarding what they do for a living. Allowing them to post on the brand’s social media profile gives off the same effect.