Guiding Change Successfully
Runa Bouius's guide to successfully guiding change! Even though some companies have already successfully embodied this new trend, many more companies and their leaders are struggling.
When I started doing my leadership training out in nature years ago with John P. Milton, the first thing I learned was that all forms whether material, energetic, perceptual, emotional or of thought are interconnected and dependent on each other. This seems obvious to me now. At the time, I hadn’t thought much about it. I also learned that all these forms are constantly in flux. Changing and transforming into new combinations better suited to serve the continuously shifting needs around us. That is the way of nature.
When we are looking toward guiding change; whether in our own lives or in our companies, we can speed up the process. Perhaps making it easier by first accepting that change is our constant companion. Also looking to our interdependence that translates into our need for collaboration when looking for new solutions.
Some of the most innovative and successful entrepreneurs and companies today have cultivated the ability to rapidly and continuously reinvent themselves as they respond to the constant change of the external influences and the needs of their users. They have experimented with linking complexity theory and time-paced evolution to the way they develop new products and services. This is not only their core competence but also the heart of their cultures. They are leaving behind the grand illusion of the limiting equilibrium model promoted by Milton Freedman. This model perpetuated the notion that the only goal of business is to bring value to shareholders. The new way is to bring value to all the stakeholders. Honouring the nature of our interdependence needing to co-create win-win solutions for everyone, in order to keep our sustainability.
Economists are having to unlearn the Freedman’s dogma as well. They are replacing it with newer theories such as the “complexity economics” (as previously mentioned), “chaos theory”, and “behavioural economics,” that are moving us toward a circular economy.
It is hard not to be aware of the faster and more relentless changes in the world around us. These changes require constant adaptability and flexibility. As humans, we have to figure out how to live, lead, and work together peacefully as the largest population in the planet’s history. As we are all leaders, we have to learn to adapt while guiding change if we are to solve our increasingly pressing problems. We have to use our imagination and creativity to come up with innovative and sustainable solutions. Solutions that can be scaled for the greatest, most positive impact, so we can all thrive. We need to focus on wholeness for our people, for our planet, and for our profits. It all goes hand in hand.
As Einstein said, “We cannot solve our problems with the same thinking we had when we created them.” Radical change is required. The status quo, which is caused by our addiction to comfort and incremental improvements are not producing the results we need. No wonder the Center for Creative Leadership, in their white paper, “The Challenges Leaders Face Around the World: More Similar than Different,” said that one of the six top challenges leaders face today is guiding change.
Einstein said it. What leaders need in order to guide change successfully is to raise the bar to a higher degree of consciousness. This means to be willing to get out of their comfort zones and commit to learning and growing. They must be willing to take ownership of thinking and leading differently. Expanding their mindsets and world-views, and changing their behaviour and habits. They must also be willing to let go of resistance and outdated norms. Willing also to usher in the new paradigm shifts. The need and desire are to create a different outcome. The only way to get there is to follow a different road map.
Even though some companies have already successfully embodied this new trend, many more companies and their leaders are struggling. They might be starting to understand why they need for change is so imperative for their companies’ success at this time. But the how still eludes them. Dov Seidman, who has dedicated his life to studying how people conduct their businesses and their lives, impressed and inspired me with his knowledge and wisdom on this topic. He shared his views at the Conscious Capitalism 2014 conference in San Diego last April.
My take-away from Dev was that the “How” is not a question. The “How” is the answer. He also stressed that we are all interconnected (here it comes again) and that we are entering into a new era where behaviour matters more than ever. His book, How: Why HOW We Do Anything Means Everything, is a great resource for these new leadership models that are emerging.
Last month, I attended a program in Los Angeles presented by Mark Samuel, the founder and CEO of IMPAQ Corporation called “Leading Urgent Business Transformation”. For the last thirty years, Mark has been studying how to change business culture successfully through working with leaders, teams, and organization worldwide. He has seen many promising and well-intended culture change initiatives fail the test of time. He made it his mission to come up with a methodology that delivers rapid and sustainable results by focusing not only on personal and team accountability but also on cross-functional accountability for execution. Here we have nature’s wisdom yet again regarding the interdependence.
I found Mark’s approach to guiding change to be different, practical, and provocative. He says that in today’s business climate, we don’t have time for gradual culture change based on core values. That takes too long. We need to be radical and to move fast. From present–state–A to a higher–state–B in the form of transformation and bypass A+ or slight improvement. To Mark, changing a culture successfully is not about a lengthy assessment process, buy-in, or developing yet more skills, like team building, conflict resolution training, role-playing or courageous conversation… only to unconsciously staying stuck in the same old habits. And it is not about the values that end up in a folder or sitting on the wall as a forgotten plaque.
For him, accomplishing the desired business outcome is all about changing the culture by changing the behaviour and habits of execution. Here we have Dev’s urgent focus on behaviour. When business results are optimized, that is automatically reflected in core values and relationships. The culture and values are a direct reflection of the behaviour. They become more of a conscious culture as the higher level of State B is reached.
The three zones of change:
And here are 3 BIG IDEAS that Mark and his team consistently use to rally people behind a change, to produce a breakthrough and measurable results that last:
Knowing that change is our constant companion– within and without — it definitely pays to open up to new ideas, to stalking and changing our behaviour, and forming new habits. What behaviour and habits do you, your team, or company need to change to get to where you need to go?
Image: Courtesy of IMPAQ
Rúna Bouius is a former CEO and entrepreneur from Iceland and the founder of the True Power Institute. As a keynote speaker, bestselling author, mentor, and advisor to visionary leaders and progressive entrepreneurs, she is on the vanguard of the new-business-paradigm thinking, creating better workplaces, and developing the emerging leaders. Rúna is a co-author of the bestselling book, “The Successful Mind,” a contributing author to several other books and publishing platforms, and sits on advisory boards. She is a co-founder of several social-impact platforms, including the Conscious Capitalism LA Chapter and Coventina Foundation. She specializes in helping CEOs, and C-Suite leaders accelerate their journey towards greater consciousness and TRUE Power.